Vice President of Marketing, Consumer Services

MarketPro has partnered with the
largest and most recognized consumer services brand in their industry, in
Nevada.  With deep roots in direct
response marketing and an unwavering commitment to client advocacy, the firm is
known for its bold, unconventional, and results-driven approach to connecting
with clients.

The firm invests heavily in marketing
and media across all channels—TV, radio, outdoor, OTT/CTV, digital, social,
influencer marketing, email, SEO, and paid lead aggregators. With five distinct
brands under its umbrella, the organization is seeking a visionary leader to
take its marketing and lead generation strategy to the next level.

Position Overview

Together we are seeking a
strategic, results-driven Vice President of Marketing to lead and evolve the
firm’s customer acquisition strategy across digital, social, influencer, and
traditional channels. This executive-level role will own firm-wide marketing
strategy, manage a high-performing in-house team, and collaborate with outside
vendors and agencies.

Your mission: build scalable,
data-backed campaigns that grow our brand, expand our reach, and significantly
increase lead generation and client acquisition—particularly through
social-first and digital channels.

Key Responsibilities

Strategic Leadership

• Own the customer acquisition strategy across all
  marketing channels with an emphasis on high-converting digital and social
  campaigns.
  
• Lead brand strategy and execution across five
  consumer-facing brands in the legal and community space.
  
• Build attribution models and performance dashboards
  to drive continuous optimization and maximize ROI.
  

Team Management & Vendor
Coordination

• Oversee a talented internal team including marketing
  coordinators, content creators, digital specialists, and brand producers.
  
• Lead relationships with outside agencies, media
  buyers, influencers, and paid lead providers to ensure alignment and
  results.
  
• Serve as the key marketing liaison to the executive
  team, translating firm goals into actionable marketing initiatives.
  

Campaign Development &
Execution

• Develop and manage paid and organic strategies across
  platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn,
  Threads, and X (Twitter).
  
• Lead all media buying strategy and execution across
  TV, OTT/CTV, radio, print, outdoor, and digital.
  
• Drive CRM/email marketing efforts, including
  newsletters, automated campaigns, re-engagement, and list-building
  initiatives.
  

Community & Brand
Marketing

• Oversee signature community programs and event
  marketing efforts, including school supply drives, scholarship contests,
  blood drives, and local charity sponsorships.
  
• Manage the firm’s branded media assets, including a
  video series, an annual magazine publication, a weekly email newsletter,
  and monthly charity spotlights.
  
• Maintain alignment and consistency across a growing
  set of brands under the firm's umbrella.
  

Requirements

What You Bring

• 10+ years in marketing, with at least 5 years in a
  senior leadership role overseeing full-funnel marketing strategy.
  
• Expertise in direct-to-consumer acquisition, with
  strong performance marketing and attribution skills.
  
• Experience leading multi-channel campaigns with a
  balance of creative vision and analytical rigor.
  
• Proven ability to lead internal teams and external
  partners to deliver impactful, measurable outcomes.
  
• Background
  in legal, healthcare, or other high-volume professional services a plus;
  direct response marketing experience strongly preferred.
  

Why This Role?

·       Exceptional opportunity for a digital-first
marketing leader to own and elevate a marketing strategy — driving measurable
impact across brand, performance, and lead generation at scale.

• Step
  into a high-impact leadership role where marketing is a core driver of
  growth — not a support function.
  
• Work
  directly with a visionary founder who has personally led the firm’s bold,
  unconventional, and highly successful marketing strategy.
  
• Lead a
  multi-million dollar marketing budget across digital, TV, radio, outdoor,
  and
  
• Drive
  meaningful impact for clients and the community
  
• Firm
  invest 20%-25% of revenue in marketing