Vice President of Retail

Electric Lettuce is a multi-location cannabis retail organization operating 13 stores across Oregon. We are looking for a Vice President of Retail to own retail performance across all locations and drive disciplined execution, revenue growth, and profitability at scale.

This role leads all district and store leadership teams and is responsible for ensuring consistent execution, strong operational standards, and high-performance store management across a highly regulated retail environment. The focus is simple: build structure, drive accountability, and deliver results.

This is a hands-on executive role requiring strong financial acumen, multi-unit retail leadership experience, and the ability to lead through others. The right candidate has a proven track record of improving store performance, strengthening leadership teams, and scaling retail operations.

This leader will partner closely with merchandising, marketing, purchasing, finance, and HR to ensure execution aligns with business strategy.

Cannabis retail experience is helpful but not required.

What You'll Do

Retail Leadership & Operations

• Lead operations across 13 Electric Lettuce retail locations


• Directly manage District Managers and oversee store leadership teams


• Set clear operational standards and drive consistent execution across all stores


• Hold leaders accountable for performance, execution, and results

Financial Performance & P&L Ownership

• Own full retail P&L across all locations


• Partner with Finance on performance tracking, forecasting, and decision-making


• Drive revenue growth, margin improvement, and profitability initiatives


• Monitor KPIs and take corrective action when performance gaps arise

Revenue Growth

• Build and execute strategies to grow same-store sales and total retail revenue


• Partner with merchandising and marketing to optimize product mix and promotions


• Ensure consistent execution of revenue-driving initiatives across all stores

Merchandising & Inventory Alignment

• Partner with purchasing and merchandising on assortment and inventory strategy


• Align inventory levels with demand and financial targets


• Evaluate product and vendor performance to support profitability

Labor & Workforce Management

• Oversee labor strategy, scheduling standards, and productivity targets


• Ensure labor models align with revenue expectations and store needs


• Develop District Managers and store leaders to strengthen leadership bench

Marketing Execution

• Partner with marketing to ensure consistent execution of promotions in-store


• Align campaign strategy with store-level execution and performance goals

Leadership & Culture

• Build a high-performance, accountability-driven retail culture


• Coach and develop District Managers and store leaders


• Strengthen leadership pipeline and succession planning across retail

What You Bring

• 8–15+ years of retail leadership experience


• 5+ years of multi-unit retail management (5+ stores required; 10+ preferred)


• Experience at Regional Director, VP Retail, or equivalent level


• Strong financial acumen with P&L responsibility


• Proven ability to grow revenue and improve operational performance


• Experience working cross-functionally with merchandising, marketing, and finance


• Strong leadership presence with ability to drive accountability through others


• Corporate retail experience preferred (specialty, big-box, grocery, QSR, etc.)


• Bachelor's degree or equivalent experience preferred

Work Schedule & Availability

This role requires flexibility and leadership presence across all store operations. Availability for evenings, weekends, and holiday support is required based on business and operational needs.

Requirements

• Must be at least 21 years of age


• OLCC Marijuana Worker Permit required


• Valid driver's license and ability to travel between store locations regularly


• Portland metro-based with travel to Electric Lettuce locations, including Eugene

Physical Requirements

• Ability to work in retail store environments across multiple locations


• Ability to stand, walk, and conduct store walkthroughs for extended periods


• Ability to remain focused in a fast-paced, multi-location environment


• Ability to participate in in-person meetings and operational reviews

Why Join Us?

• Lead a high-impact retail organization across 13 locations


• Direct influence on revenue growth, profitability, and operational performance


• Opportunity to build scalable systems and strengthen execution discipline


• Collaborative leadership environment focused on accountability and results


• Strong benefits package including Medical/Vision, Dental, Life Insurance, PTO, Sick Time, Paid Holidays, and employee discounts

Groundworks Services is proud to be an equal opportunity employer. All employment decisions are based on business needs, role requirements, and individual qualifications, without regard to race, color, religion, national origin, ancestry, citizenship status, age, mental or physical disability, sex, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

For accommodations during the application or interview process, please contact [email protected] or 971-254-4290.