Vice President of Retail Sales

Vice President of Retail Sales

About the Company
Leading manufacturer of coffee products, dietary supplements & flavored beverages
Industry
Food & Beverages
Type
Privately Held
Founded
2014
Employees
51-200
Categories
Consumer Goods
Dietary Supplements
Food and Beverage
Hospitality
B2C
E-Commerce & Marketplaces
Food
Biohacking
Body Upgrading
Bulletproof Coffee
Bulletproof Lifestyle
Dave Asprey
Getting Fit
Getting Ripped
Getting Shredded
Health Supplements
How to Burn Fat
How to Lose Weight

Business Classifications
B2C

About the Role
The Company is seeking a Vice President of Retail Sales to join their leadership team and oversee the sales and general management of the retail business. The role involves assessing current retail sales operations, building a multi-channel distribution strategy, establishing revenue and margin growth goals, and developing key partner relationships. The successful candidate will be responsible for defining the retail business strategy, owning the budget, managing teams, and inventing new mechanisms to scale profitable distribution nationally. They will also lead a team of high-performing employees, select and manage retail broker relationships, and collaborate with various teams to establish standards and guidelines for wholesale channel sales, merchandising, forecasting, and customer experience.Applicants should have at least 15 years of experience within the retail channel and a proven ability to lead and scale in those channels. Experience in multi-channel wholesale direct food and beverage sales, particularly in coffee and premium products, is essential. The role requires strategic sales initiatives, up to 50% travel, and a robust network within the retail distribution networks. The ideal candidate will have a BA/BS degree, with a Master's degree being preferred but not required, and a track record of defining and delivering innovative ideas to drive long-term business results. They should be adept at developing business plans, managing costs, and have a strong operational capability.
Hiring Manager Title
CEO
Travel Percent
50%
Functions
Sales/Revenue
Account Management/Optimization

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