Vice President of Revenue Marketing

POSITION OVERVIEW

We are seeking a Vice President of Revenue Marketing to build and lead our demand generation, growth, and revenue operations strategy. This is a build role, not a maintenance role: you will architect a high-maturity revenue engine under one principle - every marketing program must trace to pipeline or revenue.

You will own the full revenue marketing engine - strategy, team, budget, MarTech, and process - and an executive-level share of closed-won pipeline revenue. You will not be measured on impressions or raw MQL volume.

Symetri wins on deep domain expertise in the industries we serve, a portfolio that combines leading partner software with our own professional services and proprietary technology, and measurable client outcomes. This leader will turn those strengths into a differentiated market narrative, running brand, thought leadership, product marketing, partner programs, and client proof as accountable revenue levers.

POSITION RESPONSIBILITIES:

Revenue Strategy & Pipeline Ownership

• Pipeline Target: In the first quarters, model and recommend the share of pipeline this role will own, with Sales, Professional Services, Client Success, and Finance leadership. Once approved, own delivery against it.


• Planning & Growth: Own the annual and quarterly marketing plan, aligned to business goals and validated against team capacity, across new-client acquisition, expansion/cross-sell, and retention.


• Discovery & Intent: Align campaigns to ICPs and buyer intent, including Answer Engine Optimization (AEO) for AI search.

Cross-Functional Alignment

• Sales SLAs: With Sales leadership, establish joint pipeline SLAs, shared lifecycle-stage definitions, lead routing, and mutual accountability.


• Revenue Culture: Partner with Sales, Sales Ops, Professional Services, and Client Success leaders to build a unified, revenue-focused operating rhythm.


• Funnel Performance: Architect end-to-end buyer workflows and optimize stage-by-stage conversion to shorten sales cycles and improve win rates and retention.

MarTech, Content & Attribution

• MarTech & AI: With IT and Sales Ops, run the revenue tech stack (marketing automation, ABM/intent, attribution) for closed-loop reporting, and deploy AI and predictive tools for personalized engagement at scale.


• Content: With content and brand leaders, build a full-funnel content ecosystem mapped to buying-committee personas and distributed across digital, paid, and AI answer engines.


• Attribution & Reporting: Build multi-touch attribution that ties marketing spend to closed-won revenue in the CRM, and report ROI, CAC, and NRR to the executive team.

QUALIFICATIONS AND EXPERIENCE

• Experience: 12+ years of progressive B2B marketing leadership, including 5+ years as VP or Director owning a pipeline target and 3+ years in revenue marketing.


• Track Record: Has transformed a marketing function into a revenue-producing organization using a structured revenue framework.


• Technical Depth: Enterprise MarTech experience with CRM, marketing automation, and ABM/intent platforms.


• Financial Acumen: Fluent in pipeline modeling, attribution, LTV/CAC, and core financial metrics.


• Executive Presence: Owns a number in front of Sales, Finance, and the executive team, and defends it under scrutiny.

KEY PERFORMANCE INDICATORS (KPIs)

1. Marketing-Sourced & Influenced Revenue: Share of closed-won revenue sourced or touched by marketing.


2. Marketing ROI & CAC Payback: Pipeline and revenue generated relative to marketing investment.


3. Funnel Velocity & Conversion: Progression from engagement/MQL to SQL and opportunity.


4. Pipeline Predictability: Forecast accuracy of marketing-generated pipeline against the target set in Year 1.

BENEFITS & PERKS

We offer a competitive salary and comprehensive benefits package, including:

• Generous and flexible time off (FTO), plus eight paid holidays


• Company-sponsored benefits include:
  
  
  
  • Group health insurance with nominal employee contribution
  
  
  • Employer-paid short- and long-term disability coverage
  
  
  • Access to optional benefits through a cafeteria plan, including dental, vision, life insurance, wellness reimbursement program, and other supplemental benefits
  
  
  • Employer match of employee HSA contributions, dollar-for-dollar up to the IRS limit
  
  
  • 401(k) with company match of up to 4% of base salary
  
  
  
  

*Our company is currently unable to sponsor work visas. Candidates must be legally authorized to work in the United States without sponsorship.

Symetri is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment for all employees.