Vice President of Sales

Vice President of Sales

Parties, Events & Revenue Growth

Location: Denver

Reports to: CEO

Direct Reports: Party Sales Team, Events Sales Team (as built)

Employment Type: Full-time, Exempt

Compensation: $60K base salary + commission based on sales

About Lava Island

Lava Island is the Indoor Play Oasis where families play together. We are a screen-free, arcade-free indoor play concept designed for children 12 and under, offering immersive, active experiences for the entire family.  Founded in Aurora, Colorado in 2018, Lava Island was created to solve a problem we experienced as parents: finding a place where kids of all ages could play together—and where parents could be part of the fun. As we grow across multiple markets, our focus remains the same: exceptional guest experiences, strong unit economics, and scalable systems that support rapid growth.

The Role

The Vice President of Sales is responsible for owning and scaling all revenue generated through birthday parties, group events, fundraisers, field trips, and future online booking channels. This role combines near-term execution with long-term systems building.

In the early phase, this role operates as a player/coach, stabilizing sales operations, clearing backlog, and hiring and training a high-performing sales team. Over time, the VP of Sales transitions fully into a strategic leadership role focused on revenue optimization, upsells, weekday utilization, and scalable sales infrastructure.  This is a highly visible, high-impact leadership role with a clear path to significant upside based on performance.

Key Responsibilities

Revenue Ownership

• Own all party and event-related revenue across Lava Island locations
  
  


• Drive improvements in close rate, response time, and average order value
  
  


• Build and manage forecasting, reporting, and performance metrics for sales
  
  

Team Leadership & Scaling

• Hire, train, and manage party sales and events sales team members
  
  


• Establish sales processes, scripts, training materials, and performance standards
  
  


• Coach team members to improve conversion, upsells, and customer experience
  
  


• Transition from player/coach to full leadership as systems and staffing mature
  
  

Events & Weekday Revenue Growth

• Build a proactive events sales motion (schools, fundraisers, field trips, group events)
  
  


• Partner with marketing and operations to drive weekday utilization
  
  


• Develop repeatable playbooks for local outreach and partnerships
  
  

Systems & Channel Development

• Partner with leadership on the rollout and optimization of online party booking
  
  


• Design sales funnels that integrate phone, online, and marketing-driven demand
  
  


• Optimize handoffs between sales, operations, and guest experience teams
  
  

Cross-Functional Leadership

• Collaborate closely with Marketing, Operations, Finance, and Guest Experience
  
  


• Ensure sales commitments align with operational execution
  
  


• Represent the voice of the customer in leadership discussions
  
  

What Success Looks Like

• Party and event sales operate without backlog or lead decay
  
  


• Consistently fast response times and improving close rates
  
  


• Strong, stable sales team with clear accountability and development paths
  
  


• Growing weekday and group-event revenue
  
  


• Scalable systems that support new park openings without sales disruption
  
  

Qualifications

• 7+ years of experience in sales, revenue leadership, or go-to-market roles
  
  


• Proven experience building and leading sales teams in a growth environment
  
  


• Strong understanding of funnels, conversion metrics, and revenue optimization
  
  


• Experience with customer-facing, high-volume sales preferred
  
  


• Data-driven, organized, and execution-focused
  
  


• Strong communicator with the ability to motivate and lead teams
  
  


• Comfortable operating in both hands-on and strategic capacities
  
  

Benefits:

• Medical, dental, and vision insurance
  
  


• Paid time off and holidays
  
  


• Opportunity for future incentive expansion as the company scales
  
  


• Remote work flexibility
  
  

Final compensation will be determined based on experience, skills, location, and performance, consistent with Colorado pay transparency requirements.

Why Join Lava Island

This is an opportunity to build something meaningful at a fast-growing, founder-led company. You’ll have real ownership, direct access to leadership, and the chance to design and scale a revenue engine that supports national expansion—all while creating experiences families genuinely love.