Vice President of Sales

The Vice President of Sales provides strategic leadership for enterprise sales initiatives, independent and assisted living occupancy growth, lead conversion, and resident engagement across the Illuminus organization. This executive leader is responsible for developing and executing sales strategies that strengthen census performance, improve conversion outcomes, and position Illuminus communities for long-term growth and success.

Working collaboratively with operations, marketing, and executive leadership teams, the Vice President of Sales leads organizational sales initiatives, develops high-performing sales teams, and implements systems and processes that enhance resident experience, accountability, and performance.

This role serves as a key strategic partner in advancing organizational growth objectives and ensuring a consistent, relationship-centered sales culture across all communities.

This position may be based in Madison or Milwaukee areas.

Why Join Illuminus

Illuminus is a mission-driven organization dedicated to serving older adults through compassionate care, meaningful relationships, and innovative services. The Vice President of Sales will have the opportunity to help shape the future growth of a respected senior living organization committed to excellence, culture, and resident experience.

This role has the opportunity to:

• Influence enterprise occupancy and growth strategy
• Lead and develop high-performing sales teams
• Collaborate with a mission-centered executive leadership team
• Drive meaningful impact for residents, families, and team members
• Help modernize and strengthen sales systems and resident engagement practices across multiple communities

• Bachelor’s degree in Business, Marketing, Communications, Healthcare Administration, or related field required.
• Master’s degree preferred.
• Minimum of seven to ten years of progressive sales leadership experience required.
• Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.
• Strong strategic thinking and executive leadership capabilities.
• Excellent written, verbal, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to lead cross-functional collaboration and organizational initiatives.
• Proficiency in CRM systems, sales analytics tools, and performance reporting platforms.
• Ability to balance strategic leadership with operational execution.
• Demonstrated ability to build relationships and influence across all levels of the organization.
• Strong coaching and team development skills.
• Commitment to the mission, values, and culture of Illuminus.

Demonstrated success in:

• Occupancy and census growth
• Lead generation and conversion strategy
• Sales systems and CRM management
• Team leadership and development
• Multi-site sales operations
• Strategic planning and execution
• Data-driven decision making
• Resident experience initiatives

Benefits

• Health (free primary care), Dental, & Vision Insurance
• Flexible Spending Account (Medical and Dependent Care)
• 401(k) with Company Match
• Financial and Retirement Planning at No Charge
• Basic Life Insurance & AD&D - Company Paid
• Short and Long Term Disability - Company Paid
• Voluntary Ancillary Coverage
• Employee Assistance Program
• Employee Referral Bonus Program.