Vice President of Sales

Job Title: Vice President of Sales
Company: Sauce Essentials
Location: Orange County, CA

About Sauce Essentials:

Sauce Essentials is a leading cannabis company committed to delivering premium products and exceptional service. We are dedicated to innovation, quality, and customer satisfaction in a competitive market. As we continue to grow, we seek a dynamic and experienced Vice President of Sales to lead our sales team to new heights.
Position Overview:

The Vice President of Sales is a key member of the sales leadership team, responsible for driving revenue growth, managing sales teams, and achieving key performance indicators (KPIs). This role requires a true sales leader with an understanding of the cannabis industry, and a proven track record of creating high-performance sales teams within the CPG industry, and the ability to operate effectively in a competitive market.
Key Responsibilities:
Sales Leadership and Strategy:
Assist in the development and lead implementation of a comprehensive sales strategy to achieve revenue targets and business objectives.
Lead, mentor, and motivate a high-performing sales team to achieve individual and team goals.
Establish and track sales metrics, KPIs, and performance standards to ensure accountability and continuous improvement.
Identify market opportunities, develop sales plans, and drive execution to maximize revenue.
Collaborate with executive leadership to align sales strategies with overall company goals and objectives.
Participate in strategic planning and contribute to the development of the company’s vision and growth initiatives.
Team Management and Development:
Recruit, train, and develop top sales talent to build a world-class sales organization.
Foster a collaborative and results-oriented sales culture, promoting professional growth and development.
Conduct regular performance reviews and provide coaching and feedback to enhance team performance.
Create and maintain a positive work environment that encourages innovation, teamwork, and accountability.
Develop and implement training programs to enhance the skills and knowledge of the sales team.
Manage succession planning and career development initiatives to ensure long-term team success.
Market and Channel Management:
Oversee regional and national sales efforts, including independent markets, multi-store chains, and multi-state operators.
Manage relationships with regional and national distributors, ensuring effective communication and collaboration.
Develop distributor incentive programs to ensure Sauce is top of mind for all distributor representatives.
Monitor market trends, competitor activities, and customer feedback to inform sales strategies and tactics.
Collaborate with marketing and product development teams to align sales efforts with new product launches and promotional activities.
Assist in efforts to expand market presence and identify new geographic regions and customer segments.
Sales Operations and Reporting:
Implement and optimize sales processes, tools, and technologies to improve efficiency and effectiveness.
Analyze sales data and market trends to provide insights and recommendations for strategic decision-making.
Prepare and present regular sales reports to the executive team, highlighting performance, opportunities, and challenges.
Ensure compliance with all regulatory requirements and company policies.
Develop and manage sales budgets, forecasts, and financial plans.
Oversee the development and implementation of sales incentive programs to drive performance and motivation.
Customer Relationship Management:
Establish and maintain strong, long-term relationships with key clients and stakeholders supporting VP’s of Key Accounts.
Ensure high levels of customer satisfaction by addressing issues and concerns promptly and effectively.
Develop strategies for customer retention and programming to enhance customer relationships.
Gather and analyze customer feedback to identify areas for improvement and opportunities for innovation.
Collaboration and Cross-Functional Leadership:
Work closely with other departments, including marketing, product development, and operations, to ensure alignment and support for sales initiatives.
Serve as the voice of the sales team in cross-functional meetings, providing insights and feedback to improve products and services.
Support cross-functional projects and initiatives that support the company’s overall goals and objectives.
Foster a culture of collaboration and open communication across the organization.
Innovation and Continuous Improvement:
Stay abreast of industry trends, emerging technologies, and best practices to drive innovation within the sales team.
Continuously evaluate and improve sales processes, tools, and methodologies to enhance performance.
Encourage a culture of continuous learning and development within the sales team.
Identify and implement new sales techniques and strategies to stay ahead of the competition.
Qualifications:
Bachelor's degree in Business, Marketing, or a related field
Minimum of 10 years of sales experience, with at least 5 years in a senior leadership role within the CPG, cannabis, or a similar regulated industry.
Proven track record of achieving and exceeding sales targets in a competitive market.
Extensive experience in creating and tracking sales metrics, developing sales strategies, and managing high-performance sales teams.
Strong understanding of regional and national sales operations, including independent markets, multi-store chains, and multi-state operators.
Experience working with regional and national distributors and managing relationships across various channels of trade.
Exceptional leadership, communication, and interpersonal skills.
Ability to think strategically, make data-driven decisions, and adapt to changing market conditions.
Proficiency in sales software and CRM systems.

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