Vice President of Sales and Revenue Management

Job Title: Vice President of Sales and Revenue Management

Location: [Zeeland, MI or Remote]

Reports To: Chief Operating Officer (COO)

Department: Executive Leadership

Type: Full-Time | Exempt

Travel:  75% travel required Position

Summary: We are seeking a dynamic and strategic Vice President of Sales and Revenue Management to lead and optimize our company's sales efforts and revenue performance across all hotel properties. This executive role is responsible for driving top-line revenue growth through comprehensive sales strategies, innovative revenue management practices, and cross-functional leadership. The ideal candidate will have deep expertise in hospitality sales, pricing optimization, distribution, and market analytics, combined with strong leadership capabilities to mentor and grow high-performing teams.

Key Responsibilities:

Sales Strategy & Leadership:

• Develop and execute a company-wide sales strategy to achieve revenue goals and market share growth.
• Oversee corporate, group, leisure, and event sales teams to maximize performance and productivity.
• Build and maintain relationships with key clients, OTAs, brand sales and revenue management support and business partners.
• Monitor and analyze market trends, competitor activities, and customer preferences to adjust sales strategies.

Revenue Management: 

• Lead the development and implementation of pricing strategies, forecasting, and inventory controls.
• Drive RevPAR and GOP optimization across all hotel assets through data-driven decisions.
• Oversee the Revenue Management team, ensuring alignment with sales, marketing, and operations.
• Evaluate performance metrics, demand patterns, and segmentation strategies to identify opportunities for growth.

Distribution & Channel Management:

• Optimize all distribution channels (direct bookings, OTA, GDS, brand.com) for profitability and reach.
• Leverage technology and tools to maximize distribution efficiency and effectiveness.

Collaboration & Leadership: 

• Work closely with Brand Marketing, Finance, Operations, and Development teams to align revenue strategies with broader business goals.
• Provide strategic input on new property openings, renovations, and repositioning.
• Mentor and develop a high-performing team of sales and revenue professionals.

Qualifications:

• Bachelor's degree in Business, Hospitality Management, Marketing, or related field.
• 5+ years of progressive leadership experience in hotel sales and/or revenue management.
• Proven track record of driving revenue growth across multiple hotel assets or brands.
• In-depth knowledge of hospitality industry trends, sales systems, and revenue management tools.
• Strong analytical skills and ability to interpret complex data sets into actionable strategies.
• Excellent communication, negotiation, and leadership skills.
• Experience with both branded and independent hotel portfolios is a plus.