Vice President Pricing & Revenue Management

Vice President – Pricing & Revenue Management

Location: Atlanta Office

Reports To: Executive Leadership Team (CEO / CFO / CCO)

Who We Are

Fencing Supply Group (FSG) is the leading North American distributor of fencing products, serving professional contractors across residential, commercial, industrial, and infrastructure markets. The company has scaled rapidly through acquisition and expansion and continues to build differentiated capabilities that drive growth, margin expansion, and operational excellence. Pricing and revenue management is a critical enterprise capability and a key lever for achieving FSG’s financial and strategic objectives.

Why This Role Matters

The Vice President of Pricing & Revenue Management is responsible for building and leading a scalable, enterprise pricing capability that directly drives revenue growth, margin expansion, and commercial discipline.

This leader will establish pricing as a strategic advantage for FSG, enabling the organization to respond dynamically to market conditions, optimize customer and channel profitability, and ensure consistent execution across branches and regions.

Success in this role directly impacts:

• Revenue growth and margin performance across all channels
• Pricing consistency and execution discipline across the enterprise
• Sales effectiveness and value-based pricing adoption
• Data-driven decision-making at the executive and field levels
• Integration and value capture from acquisitions

Position Summary

The Vice President of Pricing & Revenue Management leads the design, development, and execution of FSG’s pricing strategy, tools, processes, and governance model. 

This role is accountable for building a centralized pricing function, partnering across Sales, Operations, Category Management, Finance, and IT to ensure pricing strategies are aligned to market conditions, customer segmentation, and company objectives. 

The VP also oversees pricing analytics, reporting, and KPI development, providing insights to the executive team and supporting strategic decision-making. 

Organizational Scope

The Vice President will oversee:

• Pricing and Revenue Management team (analytics, operations, governance)
• Cross-functional coordination with Sales, Category Management, Finance, IT, and Operations
• External pricing tools, systems, and third-party partners

Key Responsibilities

1. Pricing Strategy & Enterprise Leadership

• Define and lead FSG’s enterprise pricing strategy aligned to business objectives and market dynamics
• Segment customers and channels to optimize pricing and profitability
• Establish dynamic pricing programs (rebates, promotions, incentives) and present recommendations to executive leadership
• Serve as the company’s pricing and revenue management leader and subject matter expert 

2. Revenue Growth & Margin Optimization

• Drive revenue growth through pricing programs such as share-of-wallet, vendor-funded promotions, and channel-specific strategies
• Identify opportunities to align pricing with value-added services and cost-to-serve economics 
• Support category management and sales teams in pricing decisions for new and existing products

3. Data, Analytics & Pricing Infrastructure

• Ensure data integrity and availability to support pricing models and decision-making 
• Lead the development of pricing KPIs, reporting, and dashboards to support executive visibility 
• Evaluate and implement pricing tools, systems, and third-party solutions
• Partner with IT to ensure ERP/POS systems support pricing strategy execution

4. Commercial Partnership & Field Enablement

• Partner with Sales, Operations, and Marketing to embed pricing discipline across the organization 
• Develop negotiation playbooks, pricing guidance, and training materials for field teams
• Support pricing decisions for RFPs, strategic accounts, and channel-specific initiatives 

5. Pricing Execution & Governance

• Design and implement pricing governance, processes, and tools to ensure consistent execution
• Establish KPIs and monitor compliance with pricing strategies and policies 
• Drive adoption of pricing practices through training, tools, and change management initiatives 

6. M&A Integration & Enterprise Alignment

• Lead  pricing activities during diligence and post-acquisition integration 
• Harmonize pricing across markets, branches, and acquired businesses
• Support greenfield branch pricing strategy and new market entry

7. Market Intelligence & Continuous Improvement

• Monitor commodity trends, competitive dynamics, and local market conditions 
• Adjust pricing strategies based on real-time market insights
• Participate  in industry and pricing forums to stay current on best practices 

 Qualifications & ExperienceRequired:

• 15+ years of experience in pricing strategy, analytics, and revenue management      
• Experience in industrial distribution or building products environments 
• Proven ability to build and scale pricing capabilities across complex organizations
• Strong financial, analytical, and systems expertise
• Experience leading cross-functional initiatives and managing teams
• Executive presence and ability to influence senior leadership

Preferred:

• MBA or advanced degree
• Experience implementing pricing systems and tools
• Background in post-acquisition pricing integration
• Familiarity with BI tools (Power BI, Tableau, etc.) 

Key Competencies

• Strategic thinking and execution discipline
• Data-driven decision-making and analytical rigor
• Cross-functional leadership and influence
• Change management and organizational enablement
• Strong communication and executive presence
• Ability to operate effectively in fast-paced, high-growth environments 

Success in This Role Looks Like

• Measurable improvement in gross margin and pricing realization across the enterprise
• Clear, repeatable pricing processes embedded across branches and regions
• Sales teams effectively executing value-based pricing and defending price
• Integrated pricing strategy across legacy and acquired businesses
• High-quality, actionable pricing insights informing executive decision-making