Vice President, Private Wealth Product Marketing

The Opportunity:

As the Vice President, Private Wealth Product Marketing, you will be a key member of our marketing team, helping to launch new products, contributing to the continual improvement of existing products, and servicing clients and prospects. You will be a critical partner in communicating Hamilton Lane’s private markets investment process and value, and you will serve as the project manager for new and existing funds for all Hamilton Lane Evergreen funds.  Additionally, you will build, communicate, track and measure the product marketing framework, plans and practices and work closely with Marketing colleagues to develop, refine and implement effective product marketing strategy, positioning, messaging materials, sales tools, and marketing communications across all channels.

Your responsibilities will be to: ​

• Deliver the end-to-end product marketing process on-time, on-budget, and on-spec, including the marketing plan, the business plan, and the detailed project plan 
• Coordinate closely with internal stakeholders and subject matter experts (Business Development, Portfolio Management, Legal and Compliance, Operations, Technology) to help drive the project plan
• Lead regular meetings, including scheduling, summaries, and action items and the associated follow-up 
• Follow through post-launch to collect data, refine processes and products, and communicate findings 
• Develop strategy for project positioning by working closely with investment team, marketing, and product managers 
• Contribute to marketing plans and materials in support of new product development or major product changes, including: messaging document, thought leadership, presentations, brochures, website and social content, etc  
• “Connect the dots” across known and unknown contributors and variables and identify and incorporate news information 
• Ensure a high level of communication around investment product development and changes to existing funds and platforms; proactively manage active dialogue.
• Serve as a point of contact for internal stakeholders and subject matter for all product marketing matters 
• Remain up to date on the market and competitive landscape, and Hamilton Lane’s competitive positioning, pricing, strategy, unique selling proposition, etc. 

Your background will include:

• 8-12+ years in a marketing, consulting, or a strategy-related role in Financial Services  
• Strong academic credentials. Undergraduate degree is required; MBA and/or other advanced degree is helpful 
• Well-versed in private equity businesses, portfolio management process, private market players (GPs, LPs, investment firms, platforms), Fundraising and Marketing Client Engagement practices and processes  
• Proven track record and passion for creating compelling Go-to-Market product strategies and marketing materials that align with market needs  
• Solutions-driven self-starter with the ability to manage multiple initiatives simultaneously and work well under pressure and with tight deadlines 
• Polished and diplomatic executive presence, experience delivering complex projects with flawless execution and strong results 
• Experience with market research, specifically marketing sizing, competitor analysis, future trend analysis.
• Strong analytical skillset with high level of intellectual curiosity to drive differentiated insights 
• Comfortable with, and an advocate for, ongoing change with the ability to drive structure while also pivoting quickly based on changing business demands or environments 
• Able to quickly build trust and credibility within a non-hierarchical, matrixed and driven organization.
• Enthusiastic, positive, proactive, can-do team player with commitment to working in a friendly, entrepreneurial, team environment    
• Excellent presentation, verbal and written communication skills, including experience writing product messaging, communications, and presentations