Vice President, Product Marketing

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Vice President, Product Marketing
About The Company
Successful cloud-based platform providing B2B marketing & digital media solutions
Industry

Online Media

Type

Public Company

Founded

2004

Employees

501-1000

Categories

Digital Media

Publishing

Cloud Computing

Analytics

Video

Enterprise Software

SAAS

Technology

B2B

Information Technology & Services

Enterprise

Media

Data Processing

Internet TV

Journalism

Livestreaming

Management

Mobile

Mobile Video

Online

Online Video Platform

Streaming Video

Tv Everywhere

Video Hosting

Video Player

Video Production

Video Streaming

Web Development

Wimbledon Championships

Advertising

Specialties

online video platform

video publishing

cloud encoding services

cloud video

enterprise video

video marketing

video hosting

enterprise video platform

video for business

live event streaming

live streaming video

video streaming

monetize video

and video platform

About The Role

The Company is seeking a Vice President of Product Marketing to lead a global team in all aspects of product marketing. This pivotal role involves developing a comprehensive product marketing strategy, creating compelling messaging, and orchestrating successful product launches. The successful candidate will be responsible for market research, customer insights, and translating these into actionable marketing strategies. Additionally, the role includes overseeing the development of marketing collateral, collaborating on integrated marketing campaigns, and providing robust sales enablement support. The VP will also work closely with the customer success team to drive satisfaction, advocacy, and support cross-sell and upsell opportunities. Applicants should have a Bachelor’s degree in a related field, with an MBA preferred, and at least 10 years’ of experience in product marketing, including 5 years’ in leadership roles. A proven track record in SaaS technology companies, strong understanding of SaaS business models, and excellent communication skills are essential. The ideal candidate will be a strategic thinker with a data-driven approach, a highly collaborative mindset, and the ability to influence stakeholders at all levels. Experience in fast-paced, agile environments and the ability to adapt to changing market dynamics are also required. The role demands a leader with a positive attitude, strong analytical and project management skills, and the ability to inspire and motivate cross-functional teams.

Hiring Manager Title

Chief Marketing Officer (CMO)

Travel Percent

Less than 10%

Functions

Marketing

Product Marketing

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