Vice President-Innovation Economy Marketing

Job Responsibilities

• Own, prioritize, and manage the partner marketing portfolio across ecosystem partners (accelerators, VCs, and strategic platforms), evaluating opportunities based on founder relevance, strategic fit, feasibility, scalability, and business impact.
• Lead Startup Offers strategy, segmentation, curation, and activation across founder stages and markets, using competitive, performance, and client insights to drive growth.
• Improve the end-to-end user experience by identifying platform, content, discovery, and conversion opportunities in Startup Offers and beyond.
• Develop scalable partner and event activation programs across the ecosystem and marketing channels, with clear lead capture, follow-up, and measurable acquisition outcomes, in partnership with our Events team.
• Lead partner negotiations and relationship management in partnership with legal, controls, third-party oversight, product, and other required stakeholders.
• Establish performance frameworks and executive-ready reporting for partner marketing and value-added services, including engagement, redemptions, lead capture, conversion, partner contribution, and qualitative client and stakeholder feedback.
• Support Acquisition and Growth Strategy efforts by contributing to annual and quarterly planning, opportunity sizing, audience and journey analysis, campaign hypotheses, and channel or partner test plans.

Required Qualifications

• Demonstrated experience leading partner, ecosystem, or B2B marketing programs that support business growth.
• Strong analytical and commercial judgment, with the ability to evaluate opportunities, prioritize investments, and use performance data to inform recommendations.
• Demonstrated ability to lead complex cross-functional programs and influence stakeholders in a highly matrixed organization.
• Experience managing external partners and navigating legal, risk, controls, or third-party oversight requirements.
• Excellent communication and program management skills, with the ability to manage multiple priorities in a changing environment.

Preferred Qualifications, Capabilities & Skills

• Experience with lead generation, strategic partnerships, offers or benefits platforms, co-marketing, or events marketing.
• Familiarity with startups, venture capital, accelerators and incubators, technology platforms, fintech, or commercial and investment banking.
• Experience with partner measurement, attribution, and reporting.
• Experience working in financial services or another regulated industry.