Vice-President, Marketing & Communications

  Title:                                Vice-President, Marketing & Communications

  Department:                 Marketing & Communications

  Location:                        New York, NY

  Reports to:                     President & CEO

JOB CLASSIFICATION:  Exempt

About The Paley Center for Media

The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture.

The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry.   On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.

At the heart of the Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.

Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit paleycenter.org.

SCOPE

The Vice-President, Marketing & Communications (“Executive”) is a senior, hands-on manager and core member of the Senior Leadership Team, accountable for delivering strong revenue growth across museum visitation, memberships, ticket sales, and events. This role leads marketing and communications as a performance-driven function, translating organizational priorities into integrated strategies and campaigns that drive financial results and engagement.

The Executive develops and executes data-informed marketing and communications strategies that position the Paley Museum as a must-visit cultural destination, convert awareness into attendance, participation, and increased memberships, and deliver value for members, sponsors, and partners. While stewarding the Paley brand, the Executive is responsible for delivering significant earned media coverage, as well as demand generation, audience growth, and sustainable revenue performance, leveraging AI, analytics and emerging technologies to optimize reach, engagement, and conversion.  The Executive has a deep understanding and proven use of AI in marketing and communications and demonstrates a commitment to continuous learning of new AI use capabilities.

Direct Reports

• VP, Marketing & Partnerships


• VP, Creative Services


• Director, Communications

Responsibilities

• Serve as a member of the Senior Leadership Team, responsible for the strategic direction, execution, operations, and analysis of Paley’s marketing and communications departments


• Lead integrated marketing and communications strategies that drive Paley Museum press and social media coverage and visitor traffic, memberships, ticket sales, sponsorship visibility, and revenue growth


• Translate organizational goals into clear campaigns, audience strategies, and measurable outcomes across digital, earned, owned, and paid channels


• Steward and activate the Paley brand to ensure clarity, consistency, and impact across all audiences and platforms and to convert audiences into visitors, members, and ticket buyers


• Partner closely with the President & CEO and Executive Team to advance organizational priorities and revenue-generating initiatives


• Collaborate cross-functionally with Development, Sponsorship, Membership, Programming, Guest Services, and other teams to align campaign execution and messaging


• Provide strategic leadership and hands-on management of the marketing and communications team and agencies ensuring effectiveness, accountability, a high standard of excellence, and fiscal responsibility


• Lead communications for major initiatives, exhibitions, and events, including reputation management as needed


• Oversee internal communications to ensure clear, timely, and consistent messaging that aligns staff, leadership, and stakeholders with organizational goals and priorities


• Lead corporate communications, including executive messaging, institutional positioning, thought leadership, and external stakeholder communications as well as award submissions for Paley and its CEO & executive team


• Build and maintain relationships with media, industry leaders, sponsors, and cultural partners to support audience growth and visibility


• Leverage data, analytics, and emerging technologies to improve targeting, engagement, and marketing efficiency


• Serve as a Paley Ambassador by amplifying organizational initiatives and content through networks and social media platforms to strengthen reach and community engagement


• Participate in special projects and initiatives as assigned
  
  

CORE COMPETENCIES

Our successful employees meet the following criteria:

• High energy, extremely organized, highly efficient operator with proven ability to meet deadlines and budgets


• Exceptional business writing skills and outstanding verbal communication


• Strong leadership skills and ability to lead cross functional teams


• Ability to take ownership of all tasks and manage simultaneously


• Positive and professional demeanor with excellent interpersonal, administrative, and managerial skills


• Ability to handle and prioritize multiple tasks while maintaining attention to detail


• Resourcefulness, creativity, strong problem-solving, and research skills

REQUIREMENTS

• Proven experience as a Chief Marketing Officer, or equivalent senior executive position, with 25+ years’ experience in media, sports, gaming, tech, music, or entertainment industries with deep understanding of these sectors


• Deep understanding of AI, with a proven track record of successful application in marketing and communications initiatives, with a demonstrated commitment to continuous learning and staying at the forefront of AI and other emerging technologies, platforms, and innovations


• Demonstrated success in leading teams, with a track record of delivering measurable results, and a results-oriented, solutions-driven approach


• Proven track record in developing and executing integrated marketing and communications strategies that drive business results and enhance brand reputation


• Extensive experience managing and mentoring senior-level teams and providing direction to communications and marketing functions


• Exceptional ability to translate organizational goals into effective marketing and communications strategies


• Expertise in data analytics, marketing technology platforms, and performance measurement


• Strong business acumen and financial accountability, with demonstrated ability to drive revenue growth, oversee budgets and optimize operational efficiency


• Exceptional executive presence marked by discretion, sound judgment, resilience, adaptability, and polished, personable demeanor


• Proven ability to thrive in fast-paced, entrepreneurial environments managing multiple priorities, and pivot effectively in response to changing circumstances while maintaining attention to detail and high standards


• Excellent consensus-building skills with the ability to collaborate effectively across teams and stakeholders


• Strong work ethic with preference for in-person collaboration in a high-energy office environment


• Bachelor's degree from an accredited college or university


• Master of Business Administration (MBA) degree from an accredited institution preferred


• Bilingual fluency in Spanish a plus

Total Compensation Range:  $200,000 - $300,000

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.