Visual Merchandising Specialist

Born in Yosemite, forged in Quantico and built for adventure. 5.11 is a purpose-driven lifestyle brand, rooted in performance, durability, and versatility. Since 1979, we’ve created gear and apparel for people who live life without limits, delivering gear and apparel that empower them to push boundaries every day.

The Visual Merchandising Specialist plays a key role in bringing the brand to life in-store through compelling visual storytelling and execution. This position partners cross-functionally with Retail Store Operations, Retail Marketing, Buying & Allocation, Field Leadership, and Brand Marketing to ensure consistent, impactful visual merchandising across all retail locations.

What You'll Do:

• Build and maintain strong partnerships with internal teams and field leaders to ensure seamless visual merchandising execution across stores


• Support seasonal floorset planning and execution in collaboration with the Visual Merchandising Manager


• Develop visual merchandising directive templates and manage visual asset inventories to ensure timely distribution of props and materials


• Assist in the creation and maintenance of the Visual Merchandising Standards Guide, including content development and updates


• Write clear and compelling creative briefs to support seasonal campaigns and in-store storytelling


• Manage print production timelines, vendor communication, and distribution to support marketing rollouts


• Create and distribute weekly visual decks and communications for internal teams


• Act as a liaison between Retail Marketing and the Field Team to support product launches and storytelling initiatives


• Support New Store Openings (NSO) through visual planning, prop ordering, and execution of merchandising directives


• Assist with fixture planning to optimize store layouts and merchandise presentation


• Participate in fixture development, including reviewing specifications and conducting in-store or vendor evaluations


• Support store events and visual installations as needed


• Review store floorset submissions and provide feedback to enhance field visual execution


• Manage and fulfill visual supply requests from stores


• Travel as needed to support store openings, training, and visual initiatives

What You Bring:

• Bachelor’s degree or equivalent experience in Visual Merchandising, Retail, or a related field


• 3–5 years of experience in visual merchandising, retail space planning, or store operations


• Proficiency in Microsoft Office (Excel, PowerPoint) and Adobe Creative Suite (InDesign preferred)


• Strong project management and organizational skills with the ability to manage multiple priorities


• Ability to translate business needs into actionable visual merchandising strategies


• Understanding of retail environments and how visual merchandising enhances the customer experience


• Excellent written and verbal communication skills


• Strong collaboration skills with the ability to work cross-functionally with internal teams, vendors, and field associates

Pay Range: $70,000-$80,000 annually plus bonus based on experience

5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

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