VP, Brand & Marketing

Hungry for a career that’s as rewarding as it is delicious? 

At Aspire Bakeries, we don’t just bake breads, cookies, and cakes - we create foods that bring people together. From La Brea Bakery® artisan breads to Otis Spunkmeyer® cookies, our products are enjoyed by millions of people every day. And behind every bite are talented manufacturing and support teams who take pride in their work and our food. 

We’re looking for hard-working people who will bring integrity, creativity, and a passion for excellence to everything they do - whether that’s on the bakery floor, in the office, or supporting customers. In return, we offer a workplace culture built on care, ownership, and growth - where your contributions matter and your career can rise as high as our bread loaves! 

With 13 commercial bakeries across North America and a reputation as an industry leader, Aspire Bakeries is rising together with our people and our customers to be the best all-around bakery solution. If you’re ready to grow with us, we’d love to hear from you.

• Lead brand and marketing strategy for La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels.​


• Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives.​


• Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights.​


• Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution.​


• Establish best-in-class category management practices to drive growth with existing and new Retail customers.


• Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession.​


• Define and track KPIs to measure brand health, revenue growth, and return on marketing investment.​

• Bachelor’s degree in Business or related field; Marketing preferred.​


• 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice.​


• Proven track record of driving branded and/or customer-branded revenue growth.​


• Experience leading cross-functional initiatives within a matrixed organization.​


• Strong business acumen with experience owning P&L outcomes delivering top line growth.​


• Advanced analytical and strategic thinking skills, including decision-making with incomplete data.​


• Excellent written, verbal, and executive-level presentation skills.​

• MBA or advanced business degree.​


• Experience scaling brands across multiple go-to-market models and channels.​


• Deep experience with category management and syndicated data (e.g., Nielsen, Circana).​


• Experience leveraging digital and AI-enabled tools to drive marketing effectiveness.

Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate’s starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed in this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreements.

Aspire Bakeries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. We do not use artificial intelligence (AI) tools to screen, assess, or select applicants.