VP Commercial Operations

Position Title

Vice President, Commercial Operations

Reports To

President, North America

Location

Columbia, MD (Hybrid role – onsite required)

Position Summary

The Vice President, Commercial Operations is a senior commercial leader responsible for designing, scaling, and optimizing the infrastructure that enables revenue growth, operational excellence, and exceptional customer experience for a $500M North American business that delivers solutions in the fields of endoscopy, anesthesia, and patient monitoring.

This role provides strategic and operational leadership across Sales Operations, Training & Sales Enablement, Commercial Analytics, Strategic Projects, and Project Management. The VP will lead a multi-disciplinary organization responsible for leading leaders, ensuring strong execution across a complex capital equipment and systems-based portfolio.

The ideal candidate brings deep experience in medical device or capital equipment environments, strong executive presence, and a proven ability to align people, process, data, and technology in support of scalable growth.

Key Responsibilities

• Define and execute the North American commercial operations strategy aligned with corporate growth objectives and long-range plans.


• Serve as a strategic partner to the President and North America Leadership Team, translating strategy into execution.


• Build, lead, and develop a high-performing commercial operations organization spanning sales operations, enablement, analytics, and field integration.


• Establish scalable operating models, governance, and performance management disciplines across all commercial support functions.

• Oversee all aspects of sales operations


• Lead sales training and enablement strategy, ensuring consistent onboarding, continuous development, and readiness for new product introductions.


• Partner closely with Sales Leadership to improve field effectiveness, productivity, and execution consistency.

• Establish a data-driven culture through robust dashboards, KPIs, and performance reporting across commercial and field functions.

• Oversee acquisition and management of commercial data sources, including CRM, market data, and competitive intelligence.

• Own the commercial technology roadmap, including CRM, analytics platforms, and system integrations supporting sales, enablement, and field execution.


• Ensure strong system adoption, data integrity, and alignment across Sales, Marketing, Corporate Accounts, Service, and Operations.

• Lead high-impact strategic projects, including commercial transformation initiatives, process redesign, and new operating models.


• Partner closely with Sales, Marketing, Finance, Corporate Accounts, Supply Chain, Service, IT, Regulatory/Compliance, and Clinical teams to ensure collaborative execution of priorities.


• Lead Project Management team ensuring accountability for execution of assigned deliverables.

• Drive disciplined performance management through regular business reviews and executive reporting.

• Significant cross-functional influence across the North American organization


• Member of North American Leadership Team

Qualifications

Required

• Bachelor’s degree


• 15+ years of progressive leadership experience in commercial operations, sales operations, or adjacent roles (preferably within medical device, capital equipment, or healthcare technology environments)


• Demonstrated success building and leading large, multi-disciplinary teams


• Strong expertise in CRM systems, commercial analytics, and performance management


• Executive-level communication skills with the ability to influence across functions and levels


• Ability and willingness to work onsite in Columbia, MD

Preferred

• MBA or advanced degree


• Experience in endoscopy, imaging, or procedure-based medical specialties


• Experience supporting organizations at $250M–$1B revenue scale


• Background leading commercial transformation or operating model redesign

Key Competencies

• Strategic and operational leadership


• Sales force effectiveness and enablement


• Systems thinking and process design


• Data-driven decision-making


• Cross-functional collaboration and influence


• Change leadership in scaling organizations

Working Conditions

• Onsite role based in Columbia, MD (hybrid 3 days a week)


• Up to 25–30% travel across North America