VP of Enrollment Growth

JOB TITLE:

Vice President of Enrollment Growth
DEPARTMENT:

Operations
REPORTS TO:

President
FLSA STATUS:

Exempt
LOCATION:

Home Office
WORK STATUS:

Full-Time
SUMMARY:
The Vice President of Enrollment Growth for Independent K-12 (IK12) Schools is accountable for generating new student leads and driving the effective conversion of those leads to enrollment. Additionally, this role is responsible for collaborating with school leaders to achieve student retention goals, ensuring sustained growth and stability. The Vice President of Enrollment Growth oversees a team of Enrollment Directors, Coordinators and Marketing professionals located at multiple campus sites across the United States.
We are seeking a dynamic individual who embodies entrepreneurial spirit and is capable of spearheading initiatives that drive growth and innovation. This role requires adeptness in crafting and implementing scalable business processes while fostering a culture of adaptability and continuous improvement within the organization. The ideal candidate will thrive in an environment where they can effect meaningful change, shaping both operations and business culture to achieve strategic objectives. The Vice President of Enrollment Growth reports to the Division President for this school group consisting of 13 private
school brands across nine states.
RESPONSIBILITIES:
Strategic:
● Develop, maintain and optimize the inquiry-to-new enrollment conversion process
● Develop and maintain new enrollment goals and budget for the Division
● Collaborate with Marketing partners to optimize marketing strategy and new lead performance
● Collaborate with heads of schools on establishing overall enrollment growth goals that include both new enrollment and student retention
Leadership and Culture Development:
● Manage with defined roles, KPIs and accountability
● Create and deliver professional development programs for Admissions Directors and
Admissions Representatives
● Build and ensure compliance with processes and systems
● Cultivate a transparent, data-informed culture focused on results
Staff Management and Development:
● Understand and forecast future staffing needs and oversee the talent acquisition process
● Develop onboarding programs and ensure successful completion for new employees
● Implement retention strategies for high-quality staff and handle escalated employee issues appropriately
EXPECTATIONS:
●

Manage all aspects of the admissions inquiry process for a network of independent K-12 private schools
● Understand the student retention cycle and collaborate with heads of schools on retention performance tracking
● Monitor team and process effectiveness through KPI tracking
● Continuously optimize inquiry conversion activities
● Identify areas of opportunity and design and conduct training and team development
● Implement and maintain sales and lead conversion best practices, including real-time feedback and clear, aligned and measurable goals
● Maintain and promote an in-depth understanding and robust usage of the CRM system
● Actively problem-solve by working through the organization when necessary
● Develop and deliver accurate enrollment forecasts
● Prioritize team’s activities in line with company goals and objectives
● Regularly review marketing results and collaborate with internal partners to optimize marketing efforts
● Foster a results-oriented, adaptable operating culture
● Build strong relationships with heads of schools and other leadership partners
ESSENTIAL SKILLS & EXPERIENCE:
EXPERIENCE:
●

A minimum of five (5) years of successful operational experience with profit/loss accountability in a
sales or lead conversion environment
● A minimum of five (5) years of management experience
● Bachelor’s Degree in business, education, or related discipline; Master’s Degree preferred.
● Proven track record in managing high ticket conversion operations
● School-based leadership experience is a plus
QUALIFICATIONS:
● Exceptional leadership and staff development skills
● Adaptability in a fast-paced and evolving environment
● Track record of driving organizational change
● Track record of creative problem solving
● Strong lead conversion expertise
● Track record of effective use and stewardship of data
● Excellent communication skills
● Strategic and decisive mindset with the ability to manage priorities effectively
● Knowledge of managing multi-site operations from a central location.
COMMUNICATION & INTERPERSONAL SKILLS:
●

Ability to present and communicate clearly and concisely to all levels of professionals, including Senior Leadership.
● Exhibits interpersonal skills for creating productive working relationships with various stakeholders
● Demonstrated ability to manage conflict in the workplace by effectively applying conflict resolution strategies and confronting issues as they arise
● Remain accessible and responsive to all members of the SEG community
● Use technology systems to communicate with members of the SEG community effectively
PHYSICAL DEMANDS:
● Frequent speaking and listening (over 75%). Must be proficient in speaking, writing and reading English
● Employee is regularly required to speak, hear and use clear vision with or without correction. This may include viewing small numbers.
● Frequent use of computer keyboard and mouse (over 50%).
● TRAVEL: Must be able to travel by air, rail or motor vehicle for school and regional office visits, required training, and for development purposes.
● This position follows a hybrid office model, combining remote work with in-office presence. The successful candidate will be expected to work from either our west coast office in Campbell, CA or our east coast office in West Chester, PA.

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