VP of Marketing

Company Description

Micas Networks is a leading open networking company focused on accelerating data delivery. Catering to the needs of enterprise and cloud data centers as well as hyperscalers, the company’s full portfolio of open networking products including whitebox – bare metal switches, supports various operating systems, including SONiC. Micas also offers comprehensive data center networking switch development services and custom options, leveraging R&D, engineering, and supply chain management expertise along with high-quality and capacity manufacturing capabilities.   Micas is set to transform the next-generation Al networking. Our mission is to accelerate our customers' adoption of disaggregated, Al enabling networks. We are committed to innovation, putting our customers first, and operational excellence. We leverage world class partnerships and open-source software to deliver solutions that are both leading-edge and cost-effective.

Job Description

Micas is seeking a VP of Marketing to drive our brand’s growth and market presence. The VP of Marketing will lead the company’s marketing strategies, customer engagement, and revenue growth. You will drive branding, PR, event activations, lead generation, website/content/social, and sales/channel enablement. The role requires a well-rounded marketer eager to both set strategy and roll up their sleeves. Success will require data-driven decision making, scrappiness, and intent focus on ROI.

Responsibilities

Strategy & Brand

• Define and execute a comprehensive, ROI-driven marketing strategy aligned with company revenue targets and growth objectives.


• Own the Micas brand — ensuring positioning, messaging, and visual identity are consistent across all channels and reflective of company goals.


• Monitor market trends and competitive dynamics to identify new business opportunities and inform product positioning.


• Build and manage a pipeline of marketing-qualified leads that directly supports Sales and BD revenue goals.

Content, Web & Collateral

• Partner with Product, R&D, and Sales to develop compelling messaging, sales collateral, and training materials that enable the sales team and channel partners to win.


• Oversee the company's web presence, ensuring products and solutions are clearly showcased and optimized for discovery.


• Create and curate high-quality content across web, social, and owned media channels.

Events & PR

• Plan and execute targeted, high-impact trade show and event activations that maximize brand visibility within budget.


• Manage the company's public relations efforts, including press releases and media engagement.

Partnerships & Stakeholder Engagement

• Cultivate strategic relationships with key partners (e.g., Broadcom) to unlock co-marketing opportunities that amplify reach and optimize spend.


• Build engagement with director- and C-level contacts at target accounts to generate new pipeline opportunities.


• Conduct market training and awareness programs to broaden product adoption across the customer base.

Qualifications

• 10+ years of product, sales, and/or marketing experience in the data center infrastructure industry, networking hardware experience a plus


• Solid understanding of the technologies, product, players, and trends in the AI accelerator ecosystem, AI infrastructure, open networking, and hyperscale data centers


• Comfortable in a fast-paced environment and adept at creating focus, clarity, and impact out of a myriad of sometimes competing opportunities


• Ability to work on-site at least four days a week in our company headquarter in San Jose, CA.


• Must be a high-energy doer