VP of Marketing & Sales

VP of Marketing & Sales

About us: At Spin, recruitment is about more than filling roles; it's about creating real human connections. We partner with leading U.S. companies to help them hire exceptional talent through a true direct-hire process, ensuring candidates join our clients' teams directly while we support them throughout the journey.

You'll join a Dallas–Fort Worth developer bringing to market a 300-plus-home, for-sale master-planned community in one of the fastest-growing corridors of South Dallas County — a $100M+ sellout built on a simple idea: attainable new homes for families who have been priced out of the market, with amenities, near schools and parks. For many buyers, it's their first home.

As VP of Marketing & Sales, you'll own the sellout end to end — build the team, run the marketing engine, and turn a community into closings over a phased, roughly three-year program. You're building the foundation of the company's sales and marketing function: sell out this community, and you're first in line to become Head of Sales & Marketing across every community that follows.

We hire for character first. The person who thrives here leads with a genuine spirit of service — to first-time homeowners, to your team, and to the South Dallas community. Success means closings — and lives changed by ownership.

What You'll Own

• The sellout. Full accountability for selling the community at the pace set by the approved phasing schedule (~8–12 closings per month), with weekly reporting of traffic, conversion, sales and closings.


• The team. Recruit, train and lead a small team of new-home sales counselors (bilingual where possible); coach to close, coordinate move-ins, and personally carry early sales through pre-sale.


• The marketing engine. Own the agency relationship, website and traffic generation, model-home merchandising, sales gallery, signage, events and branding — plus the marketing budget P&L.


• The sales platform. Design the sales process, CRM, reporting and playbook so the same platform runs on every future community — built once here, then led by you.


• The broker channel. Build and run the co-broker network across the DFW Metroplex, drive realtor-sourced volume, and open local corporate and relocation programs.


• Financing-led conversion. Manage preferred-lender pre-qualification, FHA and down-payment-assistance pathways, and rate buydowns that move the payment while protecting price.


• Price and pace. Manage release pricing, incentives, upgrades and spec inventory within the approved matrix — with full discretion on incentives up to 3% per home — holding margin and absorption.


• This market, specifically. Lead a bicultural go-to-market for African American and Hispanic buyers as co-equal primary audiences, rooted in South Dallas community channels.

What Success Looks Like

• Pre-launch (from November 2026). Process and campaigns built, broker network and VIP list running, models and sales gallery up, team hired, brand in market — so the grand opening meets a warm, pre-qualified pipeline, not an empty parking lot.


• Sellout. Every home closed, at price, on or ahead of the ~38-month schedule.

What You Bring

• Proven DFW new-home sales leadership, with a documented record of beating absorption and revenue targets — ideally with a production builder, in a master-planned community.


• Genuine South Dallas knowledge: the submarket, buyer, schools, streets, and how homes sell here.


• A record of recruiting, training and leading sales teams — including building one from scratch.


• A self-starting hunter who creates momentum and treats every lead as a five-minute commitment.


• Marketing fluency (agencies, web, lead gen, merchandising, events) — you think like a closer and a marketer.


• AI fluency, with hands-on Claude proficiency — using AI to sharpen marketing and content, power bilingual buyer communication, and analyze pipeline and pricing.


• Bicultural — able to lead, sell and recruit across African American and Hispanic communities. Spanish a strong plus.


• An active Texas real estate license, strong references, and command of FHA/DPA financing.

How You're Paid

• Base salary. $85,000 to $100,000 per year, fixed.


• Launch draw. $6,000 per month for the first 12 months, advanced against variable pay to fund pre-launch.


• Sales override. 0.50% of Net Sales Price on every funded closing community-wide — yours, your team's and co-brokers' (~$160K/year at pace).


• Quarterly absorption bonus. $15,000/quarter at plan pace; $25,000 at 12+ closings/month (price at 97%+ of matrix).


• Sellout bonus. $50,000 for full sellout on or ahead of schedule, at or above budgeted Net Sales Price.

Salary & Benefits

• Location: On-site in South Dallas County, Texas (Dallas–Fort Worth Metroplex).


• Salary: $85,000 to $100,000 base + performance pay. OTE ~$300K–$350K/year at pace; $400K+ at top quartile.


• This is a full-time, long-term position, with a path to Head of Sales & Marketing.


• Anticipated start: November 2026, ahead of the sales launch.


• Health, PTO, business expenses (mileage at the IRS rate) and a company phone.


• Additional perks and benefits.

Ready to apply? We'd love to hear your story. The next step is a short application with your resume and a brief note: how you'd sell out a 300-home community in South Dallas, your absorption and revenue record, and one way you've used AI to sell or serve buyers. Take your time — we read every response carefully.