VP of PR, Consumer & Food Brands

The Consumer & Food Brands team at The Brand Guild partners with some of the most exciting, culture-shaping brands in the country—from beloved national food favorites to design-driven consumer brands defining what’s buzzy now. As we continue to grow, we’re seeking a Vice President of Public Relations to lead a dynamic portfolio of brands and help shape the future of our consumer practice.

This is a senior leadership role for someone with 10+ years of PR agency experience, deep category expertise across consumer and F&B, and a passion for building standout brand narratives. The ideal candidate is a strategic thinker, a collaborative partner, and an inspiring leader who brings both creativity and rigor to the work. If you thrive in fast-paced consumer categories and love helping brands break through, we'd love to talk.

Note: This position is based in The Brand Guild’s NYC office with 3 days/week in-office.

Who You Are:

• A strategic, big-picture thinker with a passion for consumer lifestyle, CPG, and F&B brands


• A natural leader who inspires teams, builds trust with clients at the executive level, and elevates work across the board


• A seasoned storyteller who knows how to identify narratives that resonate culturally—and turn them into powerful earned moments


• A partnerships-minded creative who concepts and delivers pressworthy campaigns, launches and cultural moments that break through


• Adept at overseeing high-level PR strategy, message development, issues management, media counseling, and integrated campaign planning


• A confident communicator and presenter who can shape POVs, lead rooms, and advise C-suite clients


• Exceptionally organized, detail-oriented, and able to manage a large portfolio with competing priorities


• A team-first leader who thrives in a collaborative, high-performance, “we win together” culture
  
  

What You’ll Do:

• Lead integrated communications strategy for a portfolio of food, beverage, and consumer lifestyle brands—driving visibility, cultural relevance, and business impact


• Serve as senior strategic counsel to clients, shaping narratives, anticipating challenges, and guiding long-term planning


• Build and nurture top-tier media relationships across consumer, lifestyle, food, design, business, and trade categories


• Oversee development of proactive media outreach plans, story mining, pitch strategy, and press moments that break through


• Concept and drive pressworthy campaigns, partnerships, and brand moments that earn attention and cultural relevance 


• Analyze media performance and translate it into strategic insights that inform future campaigns


• Partner closely with Marketing, Events, Social, and Creative teams to deliver integrated brand moments


• Oversee and develop a high-performing PR team, setting vision, mentoring talent, and fostering a culture of creativity, accountability, and results


• Contribute to leadership conversations around team growth, resourcing, process, and best practices


• Support new business efforts as needed, including strategy development and pitch participation
  
  

What You Bring:

• 10+ years of PR agency experience working across consumer categories; deep experience in food, beverage, and CPG strongly preferred


• A track record of delivering press results that move the needle for consumer and F&B brands


• Strong relationships with editors, writers, and producers across lifestyle, consumer, business, design, food, and trade media


• Experience overseeing a mix of accounts, budgets, direct reports, and cross-functional workstreams


• Ability to translate cultural insights into compelling brand storytelling


• Exceptional writing, communication, and presentation skills


• Experience navigating client dynamics at the executive level, offering clear counsel and decisive recommendations


• Ability to manage complex projects, anticipate needs, and keep teams moving with clarity and confidence
  
  

Why You’ll Love Working Here

• People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance


• Professional development: Annual stipend, training programs, and mentorship opportunities


• Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match


• Time to recharge: Robust PTO policy (~44 days annually!), including mental health days, Summer Fridays, and generous paid family leave


• Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity


• Exciting clients: Work with best-in-class F&B and consumer brands that shape culture