VP, PBR Teams Service

Who We Are:

PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role and What You’ll Do:

PBR Teams is the exciting latest vertical under the PBR. Its goal is to drive revenue, marketing, innovation and best practices across all PBR Teams. Entering its 5th season, PBR just announced the second round of expansion, bringing on two new teams in 2027.

The VP, PBR Teams Service is responsible for defining and leading how the organization strategically supports its PBR Teams in driving sustainable success.

Embedded within the central Marketing organization, this role sets the vision and operating model for Teams Service, establishing the frameworks, priorities, and capabilities that enable Teams to grow their fan base, deepen local engagement, and drive revenue. This leader ensures that league-level brand strategy, marketing expertise, and fan insights are translated into clear, scalable approaches that Teams can effectively apply in their markets.

This is a strategy and enablement role, focused on equipping Teams with the guidance, tools, and insights needed to succeed, while partnering closely with Brand & Marketing, Ticketing, Live Events, Corporate Partnerships, Media, and cross-functional TKO teams to connect league strategy to team-level impact.

• Define and lead the overall PBR Teams Service strategy, clearly articulating how the league supports Team organizations to drive market success.
• Design and implement a scalable Teams Service operating model, including engagement structure, service offerings, and prioritization frameworks.
• Establish clear roles and boundaries between league strategy, enablement, and Team-level execution to ensure alignment and efficiency.
• Lead the development of league-wide fan development strategies designed to grow the PBR Teams fan base at the local level.
• Create scalable frameworks for fan acquisition, engagement, and retention that Teams can adapt to their markets.
• Identify opportunities to expand reach into new audiences while strengthening connection with core fans.
• Champion a fan-first mindset, ensuring all Team-facing strategies are grounded in audience insights and behaviors.
• Translate league marketing and brand strategies into actionable toolkits, playbooks, and frameworks for Team adoption.
• Establish and maintain best practices across key areas such as local marketing, fan engagement, and in-market activation.
• Build systems for knowledge-sharing across Teams, including regular forums, workshops, and collaborative planning sessions.
• Ensure Teams have access to clear, practical resources that simplify execution and elevate consistency without limiting local flexibility.
• Define key metrics and success indicators for Team performance and market health, including fan growth, engagement, and revenue-related outcomes.
• Provide strategic guidance to Teams based on performance data, insights, and benchmarking across markets.
• Continuously refine Teams Service strategies based on data, feedback, and evolving market dynamics.
• Partner closely with Brand & Marketing to ensure alignment between league-level strategy and Team-level application.
• Collaborate with Live Events, Ticketing, Corporate Partnerships, Media, and Operations to ensure Teams can effectively leverage league resources.
• Act as a connector across functions, simplifying access and ensuring Teams can navigate league resources effectively.
• Build and lead a high-performing Teams Service and Fan Development team with a strong strategic and service-oriented mindset.
• Establish a culture of partnership, accountability, and continuous improvement in how the league supports Teams.
• Provide clear direction, prioritization, and development opportunities to ensure team effectiveness and growth.
• Additional duties as assigned.
• Strong ability to define strategy and translate it into scalable frameworks and operating models.
• Experience building and leading enablement or service functions that support multiple teams, markets, or partners.
• Deep understanding of fan development, local market dynamics, and sports or live event ecosystems.
• Strong relationship-building skills with the ability to influence and partner with team executives and stakeholders.
• Data-informed mindset with the ability to use insights to guide recommendations and strategy.
• Excellent communication and executive presence; able to align and influence without direct authority.
• Ability to operate as both a strategic thinker and a builder in a fast-paced, evolving environment.
• Passion for sports, community, and fan engagement, with appreciation for the heritage of western culture.

You Have These:

• Bachelor’s degree in a relevant field (e.g., Marketing, Business, Communications, or related field) or equivalent professional experience.
• 10+ of progressive experience in sports, leagues/teams, live entertainment, or franchise-style businesses, with a strong focus on team/partner service or operations.
• 5+ years of leadership experience building and leading high-performing teams.
• Experience supporting multiple teams, markets, or franchise partners through strategy, consulting, or enablement functions.
• Experience supporting multiple teams, markets, or franchise partners through strategy, consulting, or enablement functions.

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our . For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.