VP Product & Growth

Our company is building the next generation of specialty spine, neck and brain care, making it radically easier for patients, employers, providers, and payors to access high-quality, efficient care. We’re looking for a hands-on VP of Product & Growth to own our patient growth engine end-to-end and build the digital infrastructure that makes our model scale.

As our VP Product & Growth, you’ll have the autonomy to lead with the backing of Cade’s proven playbook and AI team. You will have full responsibility to drive all growth at our portfolio company, while your input will also shape how we build out the Product & Growth function across all our portfolio companies—helping position Cade as the leading AI-native private equity firm for healthcare organizations globally.

This is a builder role: you’ll be both head and hands—owning strategy, rolling up your sleeves to execute, and iterating quickly based on data.

What you’ll own

You will be responsible for driving patient volumes, referral growth, and revenue across our core channels while building the digital product foundation to support scale.

1. B2C Patient Growth

• Own and scale patient acquisition through digital channels, including:
• SEO: content strategy, landing pages, technical SEO, and measurement
• SEM / Paid Search: campaign structure, creative/messaging, bidding, and ROAS
• Design, test, and optimize patient journeys from first touch through booking and follow-up.
• Define and track funnel metrics, CAC, LTV, conversion rates, and retention.

2. B2B Referral Growth

• Employers:
• Develop and optimize digital and product-led workflows to drive referrals from employer clients.
• Partner with sales/BD to turn employer contracts into a steady stream of referred patients.
• Providers:
• Build seamless referral pathways for providers (specialists, PCPs, etc.), including digital referral tools, portals, and communication flows.
• Reduce friction for providers to refer, track, and communicate.
• Payors / Insurers:
• Design and support referral and steerage flows from payors, including bundled payments or value-based arrangements where applicable.
• Collaborate on product experiences that align with payor incentives and network design.

3. Booking, Scheduling & Operational Automation

• Own the end-to-end digital scheduling and booking experience, with a particular focus on ASC (Ambulatory Surgery Center) workflows.
• Streamline and automate:
• Appointment booking and confirmation
• Pre-op/post-op workflows
• Coordination between clinics, ASCs, and patients
• Work closely with operations to reduce manual work and no-shows, and increase throughput.

4. Ancillary Revenue – Imaging & Beyond

• Develop and scale imaging as an ancillary revenue stream (e.g., partnerships analogous to scan.com).
• Integrate imaging options into the patient journey (referrals, ordering, scheduling, report delivery) to improve both patient experience and unit economics.
• Identify and test additional ancillary revenue levers integrated into the product.

5. Product & Growth Leadership

• Own the roadmap for Product & Growth, prioritizing initiatives based on impact, effort, and alignment with business goals.
• Define KPIs, dashboards, and instrumentation to understand what drives growth.
• Run structured experiments (A/B tests) across funnels and flows; implement learnings quickly.
• Collaborate tightly with clinical, operations, and BD teams to ensure product and growth initiatives reflect real-world workflows and constraints.
• Share learnings and frameworks back into Cade’s broader portfolio, influencing how Product & Growth is built across multiple healthcare businesses.

How you work

• Extremely hands-on: You’re comfortable writing/QA’ing product specs, digging into analytics tools, configuring campaigns, no-code tools / vibe coding and working directly with designers/engineers—whatever it takes to get things shipped.
• Owner mentality: You take end-to-end responsibility for outcomes, not just tasks. You think in terms of results (patient growth, revenue, cost per case), not just features deployed.
• Resourceful & scrappy: You don’t need a huge team or large budgets to make progress. You know how to start small, learn, and scale what works.
• Clear communicator: You can translate between clinical, operational, technical, and financial stakeholders and keep everyone aligned.

What we’re offering

• Base Salary: $180,000 – $250,000 per year, depending on experience and fit.
• Upside: Participation in the company stock option program (meaningful equity upside aligned with value creation).
• Top-notch healthcare benefits: Comprehensive medical, dental, and vision coverage.
• Car allowance: Monthly car allowance to support frequent on-site and partner visits.
• Retirement / savings plan: Access to a 401(k) or similar retirement plan with employer contribution/match (where applicable).
• Paid time off: Competitive vacation, sick leave, and paid holidays.
• Professional development: Support for conferences, courses, and learning relevant to product, growth, and healthcare.
• High-impact environment: Direct line of sight from your work to patient outcomes and enterprise value, plus the opportunity to influence Product & Growth practices across Cade’s broader portfolio.

• 5+ years of experience building digital products in U.S. healthcare, ideally in digital health, virtual care, specialty care, or similar.
• Demonstrated track record in growth and product—you’ve owned both the “what” and the “how,” not just advised from the sidelines.
• Strong analytical skills:
• Comfortable mapping and instrumenting full customer journeys
• Able to attribute customer lifetime value (LTV) and customer acquisition cost (CAC)
• Familiar with cohort analysis, funnel analytics, and unit economics.
• Proven experience scaling growth for healthcare organizations via B2B:
• Referrals from providers
• Referrals from employers
• Referrals from payors/insurers
• Experience with scheduling and operational workflows in healthcare organizations (e.g., clinic and ASC scheduling, coordination, pre-authorization, etc.).