VP Strategic Business Development

The Vice President (VP) of Strategic Business Development is a senior-level sales leader responsible for driving new customer acquisition, accelerating revenue growth, and expanding market share in new and existing market segments and verticals. This role serves as a liaison between Medlytix and prospective healthcare clients, including C-suite executives and key decision makers. The VP will identify, engage, and close new business opportunities while fostering long-term client relationships that support ongoing expansion and client satisfaction.

Responsibilities:

1. New Business Development & Revenue Growth

• Consistently meet or exceed quarterly and annual sales targets in alignment with company objectives.


• Identify, qualify, and close new opportunities through strategic outreach and engagement.


• Develop and execute specific sales plans to increase market penetration.

2. Prospecting & Lead Generation

• Leverage multiple channels including LinkedIn, industry events, conferences (State and National), networking, referrals, and cold outreach to generate high-quality leads.


• Schedule and conduct introductory and discovery meetings with VP and C-level executives to present Medlytix solutions and gather intelligence on customer needs.

3. Sales Process Management

• Maintain timely, accurate, and detailed sales pipeline and activity in the company's CRM, including lead status, opportunity progression, call notes, and relevant details.


• Provide regular pipeline forecasts and status updates for executive leadership.


• Collaborate with internal stakeholders (Client Services, Implementation, and Operations) to ensure seamless handoff and onboarding of new clients.

4. Relationship Management

• Cultivate long-term executive-level relationships with clients to promote loyalty, retention, and growth.


• Identify cross-sell and upsell opportunities within existing accounts and networks.

5. Contracting & Onboarding Support

• Oversee and ensure timely completion of contracts and documentation to initiate services.


• Partner with Implementation and Client Services teams to ensure successful onboarding experience and continued satisfaction.

6. Market Intelligence & Reporting

• Monitor competitor activity and industry trends to inform strategy and maintain a competitive edge.


• Provide insights and recommendations to marketing and leadership teams to enhance product messaging and market positioning.


• Contribute to the creation and refinement of marketing and sales collateral as needed.

7. Internal Collaboration

• Participate in weekly sales calls, monthly business reviews, and strategic planning sessions.


• Collaborate with sales leadership to continuously improve sales processes, performance, and customer engagement strategies.

Requirements:

• Bachelor's Degree required; MBA or related advanced degree preferred.


• Minimum of 5 years of sales experience in healthcare revenue cycle management (RCM), with a proven track record.


• Deep understanding of financial operations and decision-making processes.

• Experience using CRM platforms (Salesforce or similar) to manage pipeline and reporting.


• Exceptional interpersonal, communication, and executive presentation skills.


• Demonstrated ability to manage complex sales cycles and negotiate high-value contracts.


• High level of business acumen, strategic thinking, and analytical ability.


• Self-starter with the ability to work independently and collaboratively in a fast-paced environment.