Job Description - VP Team Leader

Description

The VP/Team Leader is critical to the current and future growth and profitability of the Company. The VP/Team Leader is recognized by both the Management Committee and his/her peers as a key contributor to the organization. He/she exhibits high proficiency in performance of responsibilities. The designation of VP/Team Leader requires Management Committee approval. The VP/Team Leader is dedicated to a specific customer with responsibility for overall business development with that customer.




Responsibilities

Essential Functions of this Position


    Deliver principal’s volume, share and sales fundamentals goals (Merchandising, Assortment, Pricing, Shelving) for assigned customers at the lowest possible cost


    Achieve fundamental goals and results at the lowest possible selling cost while maximizing company revenue (to include brokerage, commissions, bonuses, contest earnings, etc.


    Develop and sell Customer Business Plans. Communicate Principals’ priorities to Sales Managers, Sales Technology Managers, Marketing Managers, Business Managers, Account Managers, and the Retail Selling Organization to deliver in-store presence and business objectives


    Serve as customer’s primary point of contact on principal-specific issues (i.e., Category Management, Consumer Shopping Behavior, and Promotion Strategies)


    Deliver Corporate revenue goals on the agreed upon timing while operating within the corporate budget


    Develop effective systems to manage trade marketing funds at the assigned customers in accordance with ACOSTA guidelines and policies, as well as those of the principal. Work to minimize Sales Related Deductions


    Manage and participate in the development and presentation of interview of new principals


    Conduct internal team meetings monthly


    Assist all Business Managers on the customer team to provide clear direction and ensure they have a thorough understanding of opportunities


    Develop corporate relationships with principals and customers. Pro-actively communicate with key principals. Maintain exceptional relationships with assigned customer


    Personally call on all key decision-makers within the assigned customer


    Represent ACOSTA on key corporate issues with customer


    Represent principals on key issues


    Develop and maintain understanding of customer’s strategic plans and leverages in order to deliver results for ACOSTA’s principals


    Assist principals in increasing their account understanding and where appropriate, increasing their penetration


    Effectively function as a team player


    Coordinate on-going communication between the General Managers and key principals, and between principals and Account Managers


    Collaborate with Retail Sales Managers on all major retail initiatives (new product introductions, selling drives, contests, etc.)


    Coordinate principals’ market visits and key account calls


    Solicit principals’ support for customer sponsored events and drives (i.e., Charity benefits, Sponsorships, etc.)


    Effectively use knowledge of customer, market, and principal to successfully sell principals’ specific programs and initiatives as well as Company objectives and initiatives – involve Marketing, Technology, and administrative resources as needed to accomplish the objectives


    Provide feedback on the effectiveness of principals’ strategies, selling programs, and initiatives to the Principal and the General Manager


    Provide timely information, principals’ expertise and selling priorities, along with retail-ready selling tools (organizers, surveys, etc.) to the Sales Manager, Supervisor, and shared resources (Marketing, Technology, and Administration)


    Maintain current account distribution information


    Review all market pricing reports on a regular basis for accuracy and competitive activity. Collect and report all competitive activity


    Assist Account Coordinators to ensure administration is current and accurate


    Demonstrate superior technological skills (spreadsheets, graphics, etc.)


    Utilize computer systems and technology to develop conceptual presentations to achieve the objectives of the Customer Business Plan. This includes developing and maintaining personal skill levels to support the use of retail communication systems (RW3) as well as basic analysis tools such as IRI Analyzer, Demographics, Excel, PowerPoint)


    Demonstrate excellent analytical skills (including Category Management)


    Maintain understanding of key industry initiatives and trends ECR, Channel incursion, etc.)


    Demonstrate excellent “fact-based” (conceptual) selling skills. Concept might include average transaction size, tier migration, expandable consumption/HH penetration, store loyalty (demographics), brand and category loyalty, etc.


    Exhibit leadership qualities consistent with ACOSTA’s culture


    Assist in the development of Business Managers, Account Managers, as well as the Retail Selling Organization (Sales Manager, Supervisors, and Territory Managers)


    Provide feedback to the General Manager on how to build organizational capacity and improve our business


    Pro-actively manage personal skill development plan


    Supervise, monitor, and evaluate individuals assigned to customer team


    Serve as resource to team members in developing their account understanding and penetration with all levels of customer management; share information regarding customers/manufacturers with other team members to help build organization capacity


    Serve as a key resource to help sell and execute major initiatives with customer


    Miscellaneous duties as assigned




Qualifications

Minimum Education and Work Experience


    Bachelor’s Degree


    Must have a proven track record in sales capacity with a food broker or a major national company. Prior experience must demonstrate sales skills along with the ability to successfully manage and direct others


Knowledge, Skills, and Ability Requirements


    Must be able to effectively communicate with others. Must be able to speak, hear and sit for long


    periods of time. Must have good vision, dexterous use of both hands and be able to operate a calculator, Proxima, overhead projector, slide projector, computer, printer, fax machine, telephone, and copier


    Must have a valid driver’s license and be able to drive a car


    Must be willing to travel


    Must be proficient in a variety of software packages used to support the sales function


    Must possess strong interpersonal, organizational, presentation, negotiation, and sales skills


    Must have the ability to analyze sales and marketing information needed to make effective sales presentations


Physical Requirements


    Seeing


    Listening


    Ability to Travel Distances




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