Web Growth Lead

Klaviyo is seeking a Web Growth Manager to drive measurable growth across all Klaviyo.com surfaces. In this role, you will lead our tactical conversion rate optimization strategy, improve top-of-funnel performance, and develop an experimentation-driven roadmap that accelerates new customer acquisition. You will partner cross-functionally with Web Strategy, Creative, PMM, SEO, International, Analytics, and Marketing Ops to deliver a world-class, high-performing website experience.

This role is both strategic and hands-on: you will define hypotheses, lead experimentation, implement AI-powered personalization features, and partner closely with engineers, designers, and marketers to bring scalable growth initiatives to life.

How You Will Make a Difference: 

• Build and scale our Qualified growth strategy: You’ll own the Qualified program’s strategic direction and roadmap, developing it into a reliable and efficient conversion engine that drives top-of-funnel impact.


• Own the UX and experimentation roadmap for foundational web journeys: You will lead testing and optimization for core experiences—Sign-Up, Demo, Product Pages, Pricing—ensuring they are intuitive, performant, and conversion-focused.


• Optimize user journeys across key acquisition channels: You will improve how users from paid, organic search, referral, and other channels move through the site, identifying friction points and designing experiments to drive lift.


• Lead cross-functional CRO initiatives: Partnering with the broader Web team, you’ll manage a comprehensive, always-on CRO roadmap that aligns insights, experimentation, and strategic priorities across teams.


• Serve as the technical owner for Optimizely and testing operations: You’ll guide test setup, QA, launch, analysis, and platform governance, ensuring experimentation velocity and accuracy.


• Translate data into meaningful action: By synthesizing funnel data, behavioral analytics, and experimentation insights, you will drive strategic decisions and identify the highest-impact opportunities for growth.


• Foster alignment across teams: You’ll collaborate with PMM, Creative, Amplify, SEO, International, Marketing Analytics, and Marketing Ops to ensure a cohesive and optimized experience across all Klaviyo.com surfaces.

Who You Are:

• 8+ years of product management experience, including 3+ years in growth or web product.


• Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS or e-Commerce companies via personalization & experimentation. 


• Hands-on experience implementing AI-powered features in digital products.


• Strong background in web analytics, experimentation, and funnel analysis.


• Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS.


• Understanding of SEO, Paid Search Optimization, marketing automation, and lead management platforms.


• Ability to define product roadmaps, write detailed requirements, and deliver with agile teams.


• Strong analytical mindset, experience in growth hacking via experimentation and PLG.


• Excellent communication skills, ability to influence both technical and executive stakeholders.


• Experience scaling global websites across multiple languages and markets


• Knowledge of B2B SaaS or e-Commerce product growth models

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here