Web Landscape Strategist - Join a Leading Company

Fully Remote/ 70% Marketing and 30 % IT

Qualifications:

Years of experience: 5-7 years

Education: BA/ Associated with relevant years of experience

Minimum requirements:
• • Previous healthcare/pharma industry experience
• • Experience with data sets, especially competitive intelligence and/or external trends
• • Excellent Understanding of web analytics, Google Analytics, and marketing analytics
• • Independent worker and strong collaborator.
MS Office, and Jira will be helpful

Desired skills:
• • Experience with competitive analysis tools

Responsibilities:
Web Landscape Strategist
The Omni-Channel Excellence Hub team is seeking a Web Landscape Strategist to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help us evolve into being more data-driven with respect to web evolution. This data and information are important in informing our overall commercial web strategy.
Specific responsibilities include:
• • Competitive web landscape insights gathering and analysis
• • Gathering, cataloging, and analyzing global and country web-related market research
• • Regulatory insights gathering, including cataloging of country-level restrictions for web
• • Gathering output from CX work as input into commercial web strategy
• • Proposal for gathering additional HCP and HCC/patient insights for web
• • Additional support for the web team, as needed