Webmaster - Merchandizer Shopify Speciaslist

Job Title: Webmaster / Merchandiser Shopify Specialist
Location: Miami, FL (On-site / Hybrid)
Company: ALL IN ONE 

About the Role:

ALL IN ONE Employment Services is seeking a detail-oriented and creative Webmaster/Merchandiser to manage and enhance our client Shopify-based e-commerce website. This role is perfect for someone who understands both the technical and visual aspects of running an online store, with a strong eye for aesthetics, user experience, and conversion optimization.

Key Responsibilities:

• Maintain and update the Shopify website, including new product uploads, visual merchandising, home page banners, seasonal content, and landing pages.

• Ensure optimal product presentationimages, descriptions, sizing, categories, pricing, and metadata are consistent, clear, and conversion-focused.

• Organize and merchandise collections (e.g., sunglasses, optical, mens, womens, kids) based on trends, inventory, and performance metrics.

• Monitor and troubleshoot website functionality, performance, and responsiveness across all devices and browsers.

• Coordinate product launches, promotional campaigns, and limited releases to ensure timely and accurate online execution.

• Collaborate with marketing and design teams to align on email, ad, and social campaigns.

• Leverage Shopify analytics and tools (or Google Analytics, Hotjar, etc.) to identify trends and improve user experience, conversion rates, and AOV.

• Conduct regular SEO audits and optimize product and site content accordingly.

• Implement and manage Shopify apps to enhance features such as reviews, upselling, filtering, and user customization (e.g., virtual try-on if applicable).

• Ensure website reflects current stock availability, discontinued SKUs, and restocks in real-time.

Requirements:

• 2+ years of experience managing Shopify websites (preferably for a fashion, accessories, or eyewear brand).

• Strong understanding of e-commerce merchandising, product lifecycle, and consumer behavior.

• Basic proficiency in HTML/CSS and familiarity with Shopify Liquid is a plus.

• Experience with Shopify apps (filtering tools, reviews, bundling, etc.)

• Solid grasp of UX/UI best practices and mobile-first design principles.

• Comfortable with basic image editing (Photoshop, Canva) for on-site assets.

• Analytical mindset able to interpret data and make informed decisions.

• Highly organized, reliable, and able to manage multiple tasks and updates independently.

Preferred:

• Background in fashion retail or eyewear is a strong plus

• Familiarity with tools like Klaviyo, Meta ads, or Google Shopping

• Experience supporting customer journey optimization through personalization and on-site search improvements

Benefits:

• Competitive salary based on experience

• Growth opportunities within a dynamic e-commerce environment

• Employee eyewear discounts