Weddings and Signature Events Specialist

Description

Position Overview:

Cragun's Resort, a beloved lakeside destination in Brainerd, MN, is seeking a passionate and detail-oriented Weddings & Signature Events Specialist to lead our wedding sales and planning efforts, while also managing private charter sales for Gull Lake Cruises. This guest-facing role blends creativity, organization, and salesmanship—offering couples and private event clients seamless experiences and unforgettable celebrations. From lakeside vows to sunset cruises, you'll be the go-to expert for making milestone moments come to life.

Weddings & Signature Events (On Land & Water)

• Serve as the main contact for couples and private event clients from inquiry to event completion
• Sell and promote Cragun’s Resort wedding packages and Gull Lake Cruises private charters
• Conduct site and vessel tours, consultations, and contract negotiations
• Plan and coordinate all aspects of weddings and private events—including timelines, menus, logistics, vendor coordination, and accommodations
• Oversee day-of execution to ensure flawless and memorable experiences

Sales & Revenue Generation

• Meet or exceed individual revenue goals for wedding packages and private cruise events.
• Track inquiries, manage CRM systems, and maintain a healthy sales pipeline.
• Analyze booking trends and share insights with leadership to improve offerings and maximize results.

Vendor & Client Relationship Management

• Build and maintain strong relationships with vendors (florists, DJs, photographers, officiants, etc.).
• Serve as a professional, supportive, and responsive liaison for clients before, during, and after their events.

Marketing & Promotion

• Collaborate with the marketing team to support promotional efforts and event-specific campaigns.
• Represent Cragun’s and Gull Lake Cruises at wedding expos, bridal shows, and resort-hosted open houses.

Requirements

• Education:
       Bachelor’s degree in Hospitality, Event Planning, Marketing, or a related field preferred.
• Experience:
       3-5 years of experience in wedding planning, private event sales, hospitality management. Experience coordinating events on water or in non-traditional venues is a plus.
• Skills & Competencies:
  • Strong sales and relationship-building abilities
  • Excellent event planning, time management, and communication skills
  • Calm under pressure, resourceful, and solution-focused
  • Comfortable using CRM tools, Microsoft Office, and event management software
• Personal Attributes:
  • Personable, polished, and enthusiastic
  • Detail-oriented with a passion for perfection
  • Genuinely enjoys creating memorable moments for guests

Compensation and Benefits

• Competitive base salary with performance-based incentives
• Medical, dental, vision and supplemental life insurances
• PTO Package
• 401k with company match
• Unbeatable Resort and Golf Course Benefits