Wholesale Director

Description

Position: Wholesale Director
Location: William Chris Wine Co.
Type: Full-time

Salary Range: $90,000-$120,000 with bonus potential

Overview:
William Chris Wine Co. is seeking an organized, detail-oriented Wholesale Director with a passion for distributor relations and driving sales. This role focuses on expanding our distribution business and taking our brands to the next level.

Key Responsibilities:

1. Distributor & Market Management
   • Support existing distributors, direct business, and export channels while leading a goal-oriented team.
   • Establish and maintain communication with distributors to drive placements, sales, and market pricing.
   • Stay informed on market players, brand presentation protocols, and new placements.
   • Conduct market visits for wholesaler presentations, tastings, and direct-to-consumer events.
   • Provide ongoing education and training for wholesaler and account staff.
   • Manage distributor relationships and oversee resources for market and product launches.
   • Drive placements in new accounts to boost sales volume.
   • Create budget in collaboration with VP of sales and effectively manage to meet expectations. 
2. New Distributor Identification & Expansion
   • Identify new distributors in additional states based on brand opportunities.
   • Hold initial discussions with wholesalers to assess compatibility.
   • Present distributor recommendations to the VP of Sales and ownership for final selection.
   • Coordinate meetings between ownership and wholesalers.
3. Broad Market Sales Support
   • Conduct tastings and trainings at key accounts, both locally and out-of-state/country.
4. Team Leadership
   • Lead and manage a team of 3 sales professionals as well as department goals in collaboration with Vice President of Sales.
   • Effectively manage yearly budget.

Requirements

• 5+ years of wine wholesale and distributor management experience.
• In-depth knowledge of buyers, promotional practices, and operations in the wine industry.
• Exceptional communication and presentation skills with a deep wine knowledge.
• Team player, collaborating across teams and markets while supporting company-wide initiatives.
• Self-motivated with excellent multitasking abilities.
• Flexible schedule, willing to work evenings, weekends, and holidays as needed.
• Able to lift 50 pounds and stand for extended periods.
• Strong prioritization skills in a fast-paced environment.
• Professional appearance and adherence to hygiene standards.