Working America - Media Director

Working America is the community affiliate of the AFL-CIO. With 5 million members, Working America recruits and mobilizes people who do not have a union on the job in support of working families’ issues. 

Our Media Director will work to engage our members and the communities we serve year-round. Join us, as we communicate the aspirations and needs of the working class. 

The Media Director is responsible for spearheading robust media strategies for Working America, ensuring a blend of traditional and digital communications that amplify the visibility of the organization and our engagement with working people. Help us tell stories that matter.

Reports to: Executive Director 

Key Responsibilities 

 

Media Strategy and Platform Integration 

 

• Direct and manage the organization's marketing functions across all media. 
• Oversee the ideation, development, implementation, and evaluation of holistic media plans that seamlessly integrate traditional, digital, and emerging platforms.
• Stay on top of digital marketing trends and evaluate them for Working America's potential implementation.

 

Brand Content and Engagement and Message Crafting 

 

• Manage all creative marketing communications content for the organization, driving and implementing overall brand strategy that is focused on producing high-quality, impact- driven content, and working cross-functionally to achieve these outcomes. 
• Direct analytics-informed and targeted outbound communication initiatives with Working America members and the general public, creating content and strategies that engage all portions of a community with a focus on majority female, BIPOC, non-college-educated, and working-class audiences. 
• Experiment with unconventional brand assets, content formats, and storytelling techniques. 

 

Data-Driven Insight 

 

• Work closely with the executive team and directors to curate data-centric campaigns, underpinned by strategic insight and alignment with overarching marketing strategies. 
• Engage with internal analytics teams to extract, implement, and optimize insights across campaigns. 
• Analyze, report, and share insights, strategies, and optimizations from our collective media presence. 

 

Organizational and Team Leadership

 

• Effectively hire, supervise, mentor, promote, demote, discipline, and terminate Media Communications staff. 
• Forge a strong alliance with the field, programmatic, and technology teams throughout the organization, ensuring the utilization of skill sets with broader expertise.. 
• Hires and manages relationships with vendors or freelancers. 
• Serve as a key member of the Leadership team.
• Other duties as assigned.  

 

Qualifications  

 

• 10+ years in media strategy and communications, with at least 5 years in a supervisory role. 
• Prior media agency, entertainment sector, or political campaign experience is desired. 
• Comprehensive grasp over diverse media platforms, ensuring cost-effective and target- aligned media choices. 
• Ability to engage and influence senior management with strong presentation skills. 
• Proficient in data-driven decision making and media planning. 
• An agile mind that combines creativity with strategic thinking. 
• Stellar organizational and multitasking skills, capable of thriving in a high-pressure environment. 
• Demonstrated adaptability in dynamic work settings. 
• Proven supervisory skills complemented by a proactive, positive, and team-centric demeanor. 
• Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class. 
• Demonstrate and apply a strong comfort level with various content creation technologies, tools, and platforms, ensuring that the brand maximizes the potential of current tech trends and innovations. 
• Lead with a technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving digital landscape. 
• Ability to work long and irregular hours as necessary. 

 

Location 

Washington, DC, in person 5 days/week at the national office at 815 16th St. NW Washington, DC

Position 

• Full-time 
• FLSA Classification: Exempt 

The salary range starts at $155,304 and will be commensurate with experience. Includes medical insurance and 401(k) with employer contribution. 

Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities. 

Applications will be reviewed on a rolling basis. To apply, please upload your resume and respond to the application questions. This search is supported by NRG Consulting Group. Please reach out to [email protected] with any questions.