Consumer Insights Analyst #PP

Consumer Insights Analyst VIAJP00000968 #PP

A leading digital streaming network is seeking a Consumer Insights - Analyst. The successful candidate will support traditional and developing platforms, leveraging their knowledge of our Media Group’s brand strategy to help create actionable insights for cross-functional teams. This role will drive ad sales revenue generation and sales team collaboration, support the development of best-in class Thought Leadership, and provide ad-hoc marketing, brand, and digital strategy support for one of family of brands. The ideal candidate has 2+ years of work experience or internship in an ad agency, media company, sales organization, or in research. The company offers a great work environment!

Consumer Insights Analyst Pay and Benefits:

• Hourly pay: $40-$45/hr (Pay varies based on candidate's location and experience)
• Worksite: Leading digital streaming network ( New York, NY 10036 or Chicago, IL 60611- Hybrid, 2 days/week onsite, open to r emote candidates willing to work in Eastern time, Candidates must be located in the United States )
• W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
• 40 hours/week, 12 Month Assignment
• Consumer Insights - Analyst Shift:
  • 9:30 AM - 5:30 PM or 10:00 AM - 6:00 PM Eastern Time Zone

Consumer Insights Analyst Responsibilities:

• Developing compelling category insights for the Sales team to enhance client cultural understanding, inform strategic decisions, and pinpoint key cross-platform opportunities.
• Helping to compile, maintain, and regularly share key audience facts, such as the Black Facts deck and infographic, to solidify the Sales team's competitive advantage.
• Assisting in conducting assessments of advertiser and sponsorship effectiveness across linear, digital, and experiential platforms.
• Supporting the development of thought leadership pieces that drive business advancement and maintain our brands' position within the multicultural landscape.
• Assisting with various cross-team qualitative and quantitative research projects, including business issue framing, approach development, planning, and asset collection.
• Reporting engagement across both the Media Group portfolio and competitive sources leveraging both first- and third-party data sources.
• Analyzing performance of the BMG platform as well as individual titles/content categories and contribute to regular reporting.
• Providing content consumption insights beyond standard reports to help inform strategic decisions around content acquisition/development, marketing, and scheduling.
• Generating data visualizations or dashboards for client consumption.
• Developing expertise of cross-platform measurement to guide understanding of the digital and linear roles in holistic content consumption and identify any data gaps or inconsistencies.
• Employing verbal, written, and visual communication skills to effectively deliver learnings to key stakeholders.
• Take responsibility for recurring and ad hoc analyses requiring deeper dives into data sets to support inquiries from leadership and other key stakeholders within the company.

Consumer Insights Analyst Qualifications:

• 2+ years of work experience or internship in an ad agency, media company, sales organization, or in research.
• Bachelor’s degree ideally in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Marketing Analytics, Computer Science, or equivalent work experience.
• Prior experience in TV and digital applications and proficiency in syndicated research tools (Nielsen, iSpot, VideoAmp, comScore, Marketcast TVBE, EDO, ListenFirst, Talkwalker SCR, YouGov, MRI/Simmons, etc.) is a plus.
• Excellent computer skills, particularly in PowerPoint and Excel, including formatting, creating charts/graphs, pivot tables, and formulas.
• Background in analytics and knowledge of media math is advantageous.
• Familiarity with Retail Point of Sale Data, Consumer Panel data, usage of communities, as well as qualitative and quantitative data interpretation/manipulation.
• Desire to learn quantitative and qualitative research methodologies and analysis techniques.
• Ability to manage multiple projects simultaneously and prioritize tasks to meet deadlines.
• Willingness to collaborate with fast-paced, high-performing sales and marketing teams.
• Comfortable in a client-facing role, with potential for presenting to external parties.