Digital Communication Specialist II

Responsible for performing all activities associated with planning and execution of email and mobile messaging. This role will work closely with Campaign Management and 84.51 to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. Demonstrate the company s core values of respect, honesty, integrity, diversity, inclusion and safety.From one tiny Cincinnati grocery store more than a century ago, we've grown into what today is the nation's largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America's grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all. Here, people matter. That's why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you're caring, purpose-driven and hungry to learn, your potential is unlimited. Whether you're seeking a part-time position or a new career path, we've got a fresh opportunity for you. Apply today to become part of our Kroger family! Minimum
- Any experience using Adobe Analytics
- 3+ years hands-on experience in outbound e-mail marketing
- Thorough knowledge of email, push notifications and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act
- Highly organized with exceptional attention to detail
- Exceptional communication and account management skills
- Strong workflow management experience and ability to balance multiple projects with tight timelines Desired
- Bachelor's Degree Marketing, Business or related area preferred
- Any digital communications experience with multi-channel retailer
- Any experience using marketing cloud solution (e.g. SalesForce)
- Any experience working on complex email campaigns
- Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals- Perform day-to-day email marketing activities including but not limited to, drafting creative briefs, testing, QA, and campaign performance
- Work with Digital Communications Manager (Planning and Execution) to schedule all email and mobile messaging
- Schedule mobile messaging marketing activities
- Work with Campaign Managers on creative briefs using industry best practices and learnings from Kroger s email performance
- Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding
- Interface with targeting teams to ensure proper lists and validate audience size
- Serve as ongoing resource for Kroger and 84.51 Campaign Managers and Creative Services to ensure optimal output and efficient processes
- Use data and insights to evaluate effectiveness of digital communications
- Champion new ideas to help keep pace with rapidly changing digital communications and ecommerce space; educate stakeholders on digital communications best practices and processes
- Must be able to perform the essential job functions of this position with or without reasonable accommodation