Director - growth

Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results. Title And Summary Director - Personalization Growth Role The Dynamic Yield Growth Advisor is a key role on the Dynamic Yield team, within the Business Integration & Expansion function of Data & Services (D&S). In this role, you will be responsible for driving Dynamic Yield (DY) strategy by consistently delivering, innovating, problem solving, and partnering across business lines. This role will be responsible for the success of DY on existing and new customers. You will be expected to support DY delivery, go-to-market strategy, product management, sales enablement, and sales coordination. You will be expected to track customer usage and revenue KPIs, identify and manage 3rd party partner relationships, and carry responsibility for platform renewals (along with other business lines). This role will initially focus on ensuring flawless delivery of Personalization projects to Mastercard customers across Segments (FI, FinTech, Retail & Commerce), with a particular focus on driving collaboration and project success across Advisors Client Services (ACS) and Dynamic Yield Sales / Customer Success (CS). The ideal candidate has deep expertise in delivering personalization and digital marketing initiatives. Is also passionate about data-driven, customer-focused solutions to customers, highly motivated, intellectually curious, solutions-oriented and possesses an entrepreneurial mindset. Additionally, the ideal candidate is well known for being highly collaborative, managing and delivering projects to flawless completion, and passionate about building successful teams. Key Responsibilities

• Personalization Services Delivery
• Deployment of the Dynamic Yield Platform + Personalization Services with new and existing customers, collaborating with local ACS + DY CS teams
• Coordinate, prioritize, and support customer-facing discussions with Mastercard customer-facing teams
• Provide DY expertise and advice to internal and external stakeholders to implement DY initiatives that drive optimal customer ROI >> deliver customer value
• Identification of client’s pain points, root causes and potential solutions
• Enable knowledge sharing, best practices, lesson learned, etc… that enable DY implementation and foster continuous improvement
• Support the delivery and day-to-day execution of complex DY projects, involving multiple internal and external stakeholders across different functions
• Manage 3rd party vendor involved in the delivery of Personalization Initiatives
• Develop New Personalization Services (New Value Propositions)
• Improve and evolve the current Personalization Accelerator bundle with existing MA service lines (consulting, labs, marketing, data & analytics), based on internal and external feedback.
• Own and develop new sales and delivery collateral to expand the existing Personalization Services value proposition (implementation delivery models, capacity plans, pricing, …)
• Build business cases and guarantee P&L consistency for DY Services product bundles/packages
• Support the Commercialization of DY / Personalization Services to Managed Mastercard Accounts
• Work across Mastercard D&S Sales and Account Management to identify new business opportunities, communicate opportunities to key clients, ensure alignment among stakeholders, and manage dependencies
• Provide DY delivery expertise to assist in crafting customer value propositions in partnership with Marketing and Sales Teams
• Identify cross-sell / upsell opportunities on existing customers
• Support DY Customer Success team to ensure platform renewals
• Manage Delivery Operations
• Track DY related project performance
• Salesforce management, especially related to 3rd Party Costs
• Develop and support delivery enablement / training, blueprints and requirements to ensure consistent and scalable execution
• Support on pricing definition and implementation
• Develop and manage the framework for delivery partner relationships in alignment with the FI segment strategy
• Leverage subject-matter expertise and exceptional project management skills to apply forward thinking and reduce unforeseen challenges

Required Skills And Experience

• A successful influencer in matrixed and distributed (global/regional/market) organizations
• Demonstrated ability to successfully deliver marketing initiatives working directly with customers
• Integrated marketing experience with experience in digital marketing in leading financial institutions, digital agencies or leading global merchant verticals
• Strong attention to detail, exceptional project management skills
• Leads definition and development of deliverables to solve client problems, address difficult client situations, and produce actionable recommendations for clients
• Customer first mindset
• Track record of overachievement
• Understanding of Mastercard ACS delivery structure, data and core platforms
• Ability to influence and challenge cross-functional stakeholders
• Strong problem-solving skills and ability to probe to understand customer needs
• Ability to communicate at all levels internally and externally
• Exceptional at relationship building, conveying credibility and confidence
• Execution-oriented to drive the right outcomes for customers, partners and Mastercard
• Experienced people leader with ability to lead high performing teams
• Practical, yet creative and innovative
• High energy/passion/output
• Positive attitude and team player

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.