Marketing Specialist I

OVERALL OBJECTIVE AND PURPOSE

• Responsible for developing and executing integrated marketing strategies to ensure competitive and leadership positioning of Lottery and gaming product and services, driving revenue and sales objectives and ensuring “customer first” consumer experience.  

• The incumbent will be an ambassador for the company and brand and will be expected to lead by example, modelling IGT values and reinforcing the company’s mission, vision for the attainment and alignment of business goals and objectives.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Promotes and maintains the brand image at local, national and international levels. Coordinates the marketing strategies including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand. 

• Is an ambassador for our company, actively participating and supporting company activities, events and employee engagement and volunteerism initiatives 

• Establishes and maintains strong Lottery leadership, brand awareness, competitive positioning and business growth through the development and execution of integrated marketing function to achieve identified goals, objectives and targets within stipulated budgets and deadlines, in adherence with the company’s policies and processes. 

• Champions brand and portfolio growth, development, positioning and education, through:  

• Development and implementation of integrated brand and marketing plans to ensure portfolio growth, consumer relevance and attainment of KPIs. 

• Streamlined, consistent, strong brand positioning, visibility and relevance to consumers (and other stakeholders) across all sites, brands and integrated marketing platforms.   

• Ensuring adherence to company and branding guidelines by external and external stakeholders 

• Development of plans, initiatives, campaigns and programs to support site-specific and Lottery-managed store goals. 

• Consistent monitoring/ analysis/ reporting of brand performance; ensuring timely intervention and execution of plans.  

• Application of industry best practices to optimize efficiency and effectiveness. 

• Timely, accurate brand communication and updates in adherence with established brand and communications guidelines and protocols 

• Supports the development/ implementation/ delivery of integrated, strategic and tactical go-to-market plans, programs and initiatives, including (but not limited to): 

• Annual and 5-year strategic marketing planning (focused on business, products/ services and individual sites) 

• Integrated marketing and promotional plans and campaigns tailored to achieve portfolio, site (country-specific), retail agent and Lottery-managed store KPIs. 

• In-trade assessments (of retail agent base), development and execution of plans to ensure optimum brand positioning and visibility.   

• Ensures timely and successful coordination and execution of all strategic and tactical plans and initiatives in collaboration with cross-functional departments and teams. 

• Executes, assesses and reports on marketing activities impact and effectiveness, including customers’ promotion programs, incentive programs with distribution sites, advertising campaigns objectives, and point of sales materials.  

• Works collaboratively with site, sales and other relevant teams to ensure effective and streamlined in-trade (Retail agent) branding, visibility, product and service training, promotional and other marketing related support services.  

REQUIREMENTS

ACADEMIC BACKGROUND

• School level

EXPERIENCE

• Indicate the areas, positions, hierarchical level and years where it would be advisable for the candidate to have previously worked

ESSENTIAL REQUIREMENTS

• Highly proficient in usage of Online Marketing & Digital Management tools, MS Office Suite software (Word, Excel, PowerPoint)  

• Experienced in the usage of and up to date with digital and social media tools, platforms (apps and other digital solutions)   

• Possesses the unique skills of being both highly analytical and creative to drive superior campaign performance – a truly holistic, strategic thinker and executer.  

• Has a natural passion and drive towards excellence and success, with keen attention to detail and a high sense of ownership   

• Outstanding communication skills (verbal, written and presentation)  

• Highly developed interpersonal skills with a positive attitude and proactive, solutions -focused approach  

• Self-motivated and able to drive results working collaboratively with cross functional teams or independently with minimal supervision, with demonstrated sound decision-making and problem-solving skills.   

• Ability to function within multidisciplinary and multicultural teams.  

• Enthusiastic, passionate, and driven to achieve targets and goals.  

• Well organized with strong time management skills  

• Strong expense management and discipline with an eye on ROI and business development opportunities   

• Ability to provide support in a dynamic environment, maintaining professionalism under high pressure situations.   

• Flexible to work extended hours based on business needs (evenings, weekends, public holidays)  

• Willing to travel on an "as needed" basis.  

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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