Principal-Partner Marketing

Upbound Group

Principal – Partner Marketing

JOB PURPOSE:

Collaborate with retail partner marketing teams and internal stakeholders to create and execute strategies to drive customer acquisition and repeat customers for key retail partners.

KEY RESPONSIBILITIES:

• Partner closely with key retail partner marketing teams to facilitate the acquisition of new customers, drive returning customers and develop revenue growth strategies.
• Act as the primary point of contact for key retail partners for marketing requests and initiatives, and act as liaison between retail partners and Upbound marketing team.
• Coordinate with Acima strategic account managers and Upbound paid media, CRM, in-store marketing and product teams to develop strategies to grow healthy lease volume.
• Develop creative briefs for campaigns and initiatives and provide feedback on creative concepts.
• Proactively monitor KPIs to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting.
• Manage marketing fund budget to optimize every dollar spent.
• Monitor competitive landscape and proactively identify new growth opportunities.

JOB REQUIREMENTS:

• 6+ years of experience in marketing; B2B2C and/or retail marketing experience preferred.
• Agency experience managing multiple accounts a plus.
• Proficiency in a broad range of marketing channels, e.g., email, paid social, paid search, programmatic, ecommerce.

• Must be comfortable presenting to senior-level executives.
• Ability to marry the goals and objectives of two organizations to drive mutual growth.
• Thrives working in a fast-paced environment, managing multiple shifting priorities.
• Detail oriented, creative problem solver with a strong track record in project management.
• Must be able to work in office 5 days a week (either Plano, TX or Draper, UT)
• Some travel required, estimated 5-10%

#LI-JD1