Retail Media Operations Manager I

H-E-B is one of the largest, independently owned food retailers in the nation operating 420+ Stores throughout Texas and Mexico, with annual sales generating over $34.3 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace.

As a Retail Media Ops Mgr I, you'll oversee management of cross-platform campaigns for suppliers and agencies, ensuring compliance, seamless execution, and optimization towards goals and objectives. You'll play an essential role in campaign management and support of account relationships.

Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. "Partner-owned" means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.

This role will sit in the H-E-B Retail Media organization. This group is fast-growing and looking for strong talent to join the team. You can read more about H-E-B Retail Media here.

Do you have a:
HEART FOR PEOPLE... ability to work with stakeholders with a team mindset?
HEAD FOR BUSINESS... detail-focused mindset while balancing the bigger picture?
PASSION FOR RESULTS... drive to deliver exceptional campaign performance and service?

We are looking for:
- experience in ad operations, ad trading, ad technology, campaign management, or media planning; experience in ad serving platforms

What is the work?
Management / Administration:
- Execution and management of cross-platform media campaigns, leveraging various buying systems and platforms
- Compiles and implements tags to capture media metrics (first- / third-party)
- Develops and activates audience segments for targeting
- Assists in comprehensive QA process to ensure compliance vs. internal, external guidelines (e.g., brand safety, viewability, etc.)
- Monitors delivery, pacing, and performance closely throughout duration of campaigns
- Assists in implementing optimization strategies focused on campaign goals and objectives (internal and external)
- Captures screenshots of live media and compiles for supplier facing proof of performance
- Stays current on ad buying and retail media trends and competition; helps develop competitive analysis as needed
- Participates in strategic projects; assists with GTM rollouts and new ad product testing
- Adheres to all processes associated with the role; recommendations process streamlining / optimization
- Works closely with crew counterparts across Sales, Account Management, and Media Planning to support campaign goals and provide exceptional service

What is your background?
- A related degree or comparable formal training, certification, or work experience
- 3+ years of experience in ad operations, ad trading, ad technology, campaign management, or media planning
- Experience buying in a DSP (e.g., DV360, The Trade Desk, Xandr), or social platforms (e.g., Meta, Snapchat, Pinterest), or via an onsite platform (e.g., Google Ad Manager, CitrusAd, PromoteIQ, Criteo)

Do you have what it takes to be a fit as an H-E-B Retail Media Ops Manager I?
- Working knowledge of ad-related terminology across all media, and eComm- / digital marketing-related concepts / systems
- Strong analytical skills and ability to interpret data to guide on strategies
- Strong verbal / written communication and presentation skills
- Strong prioritization skills
- Project management skills
- Ability to nurture collaborative relationships
- Ability to work / resolve issues cross-functionally
- Ability to manage multiple priorities and concurrent deadlines; attention to detail
- Collaborative and curious spirit

Can you...
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours; sit for extended periods

MKTNG3232
01-2023