Senior Manager Brand Communications

Purpose & Overall Relevance for the Organization:

To lead a team through perfect planning and execution of the brand communication plans in the US, to reach brand KPIs target with full cooperation of BU, global and US Comms.

Key Responsibilities:  

• Lead in strategic planning phase of the brand communication activities for the US in close collaboration with the Brand Communication leadership and the BU Director.
• Develop Comms plan grounded in consumer insight, strategic objectives, market needs and global plans. This requires iteration, giving and taking in feedback from core internal partners, pivoting, when necessary, until a final plan is made
• Manage consumer and competitive knowledge information, tools and processes with internal and external partners to ensure insights inform briefs and plans. This information should also inform Global feedback milestones

• Lead in the development of strategic plan, calendar, and tool kits to inform own retail, eCom and Key Account planning and execution for horizontal initiatives
• Responsible for the selection, briefing and daily management of internal and external resources (agencies) in campaign briefings and execution
• Maintain close strategic ties with global category counterparts to inform global asset creation
• Where necessary, lead in creation of tool kits to support local BU priorities
• Manage a cross functional team, and lead events to ensure a consistent and consumer relevant message is brought to life in the US market across all key touchpoints
• Work in partnership with Media and Analytics teams team on strategic plan through execution and reporting – and make recommendations for iterations and change
• Work in partnership with Communities and Social Impact team on Purpose and HBE initiatives from objective setting, to KPIs to creative to plans and execution
• Develop strategic concepts and marketing recommendations for athlete partners within the US Market for Comms initiatives
• Work across categories to identify synergies and opportunities to grow the basketball category through the lens of style and culture
• Manage Comms involvement in cross-functional initiatives, such as grassroots basketball programs, media partnerships, and league and team partnerships

Key Relationships:

Director Brand Communications

BU Teams

Media

Communities and SI Team

EIM

Trade Marketing

Digital Marketing

Visual Merchandsing

Sports Marketing

Global Brand Comms leads

Agencies

Knowledge, Skills and Abilities :

• Manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
• A team player with strong interpersonal skills and can-do mentality
• Advanced skills across all Microsoft office software (specifically powerpoint slide design)
• Good at building relationships across a variety of levels
• Strong negotiation skills
• Proactive planning with strong problem-solving capabilities
• Motivate and develop a team of brand marketing professionals
• Strong cross-collaboration skills

Requisite Education and Experience / Minimum Qualifications:

• 6 to 8 years of marketing or communication experience in a sports-related field
• 2+ years of experience managing a team or cross-functional leadership
• Degree educated preferably in a Marketing discipline
• Equivalent combination of education and/or experience may be substituted for degree

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. 

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.

• Employees are eligible to earn ​an annual bonus based on both company and personal performance.​ Employees accrue prorated flexible time off in the amount ​.4388​ hours per day that increases with years of service, ​twelve​ paid holidays throughout the calendar year and Service Time Off during milestone years.

• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Portland, OR.

• Though our teammates hail from all corners of the world, our working language is English.