Senior Manager, Sales Planning

The Position  

Senior Manager, Sales Planning 

Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide. To learn more, visit . 

Job Description  

Trax Retail is seeking a Senior Sales Planning Manager for Shopkick, a leading shopping rewards app platform, who is proficient in digital media and omni-channel planning for CPG manufacturer clients. The ideal candidate will develop and maintain media plans and recommendations for diverse clients and advertising objectives. This role prioritizes high-quality, accurate workflows delivered in a timely manner. As the Senior Sales Planning Manager, you will oversee the day-to-day operations of the Sales Planning department, focusing on the design, development, and execution of digital media and advertising plans. 

Responsibilities  

• Lead a team of sales planners to ensure seamless collaboration with sales, account strategy, operations, marketing, clients, and agencies, offering expert advice and recommending optimal media plans to achieve campaign goals. 
• Act as a liaison between the account team and operations/creative team, keeping all parties informed of plan changes and updates. 
• Evaluate opportunities and present media plans, providing strategic direction if plans fall short of targets. 
• Offer guidance to sales planners and suggest optimizations to enhance campaign performance. 
• Develop methods and procedures for sales planners on new assignments. 
• Collaborate with sales strategy, sales leadership and marketing to oversee Shopkick's ratecard and preferred pricing agreements. 
• Partner with client analytics, operations, and account management leads to analyze performance trends and integrate insights into the planning process. 
• Deliver quarterly success metrics and improvement recommendations to the sales leadership team. 
• Maintain and Optimize RoAS (return of advertising spend) calculator 
• Assist in training and development of sales team. 
• Keeping a pulse on latest media/advertising trends to update/identify new media strategies to help attract new clients/campaigns 

Qualifications  

• Self-directed individual with strong team orientation, capable of independently solving complex problems and offering solutions based on best practices. 
• Skilled in coaching, developing, and mentoring employees, adept at resolving issues and mitigating risks to media plans. Excellent project management and leadership skills, able to multitask effectively. 
• Innovative thinker and problem-solver with an end-to-end planning mindset. 
• Ability to interpret and analyze data to provide insights for sales planners, enabling the development of media packages and go-to-market strategies. 
• Experience in digital media and marketing 
• 6+ years of sales and/or media planning experience in digital media. 
• 5+ years of managerial experience, with a focus on people management. 
• Experience should include preparing data supporting target audience insights, competitive analysis, researching media opportunities, and presenting recommendations to clients. 

Trax is committed to a diverse, inclusive, and equitable workplace where all team members, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feels valued and respected. We are committed to a nondiscriminatory approach and maintaining an inclusive environment with equitable treatment for all.  

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