Marketing Coordinator

About us:

Founded in 1995, Transpac specializes in importing, marketing, and selling everyday and seasonal gift products, decorative accessories, home décor, and floral product to the various markets in the Gift industry as well as numerous National key accounts. With over 4,000 items at market, Transpac launches many new items and product categories every year. Transpac is focused on providing our customers with products of exceptional value, quality, and service.

Job purpose:

The Marketing Coordinator is to assist the Marketing Manager in the coordination and execution of daily and long-term marketing activities; to promote and implement the company’s core values and excellence in customer service; responsible for maintaining strong relationships with internal and external customers. The marketing coordinator must display a mature sense of responsibility and professionalism as they carry out their daily activities, demonstrate leadership in working with other members of the team, and acts as an ambassador of the department.

Duties and responsibilities :

Web-based Marketing

• This position has a special emphasis on web-based marketing planning and execution. Duties include, but are not limited to:
• Collect and analyze results of marketing promotions; contribute new initiatives and make suggestions for areas of improvement both specifically related to websites, and otherwise
• Plans web-based marketing initiatives, including but not limited to email marketing campaigns, and digital marketing campaigns resulting in increased click through rates and ultimately conversions
• Maintains the company’s branded websites including, but not limited to monitoring statistics, updating product and customer files, updating images, monitoring inventory, refreshing landing pages, building specialized landing pages, coordinating with the helpdesk as needed, improving SEO, publishing online catalogs, and verifying data accuracy .
• Develops and distributes tutorials on proper use if the company websites and tools for both internally and externally as needed.
• Develops and executes year-long strategic growth plans for the company’s branded web sites to include web page and email campaigns.
• Provides monthly reports on website performance.
• Help track and develop advertisements and budget parameters for digital marketing initiatives.
• Maintains website calendar for each brand.
• Maintains product, inventory, and customer files for upload. Version control and accuracy are imperative to this task.
• Work to ensure consistent messaging between company websites, social media, blogs, and other collateral .
• Troubleshoot website issues identified internally and externally.

Marketing & Communications

• Participate in strategy discussions around branding, and campaigns.
• Help prepare company update letters and/or emails to clients (internal and external), and vendors as needed.
• Help prepare and distribute press releases as needed.
• Craft clear product marketing copy
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
• Keeps promotional and sales materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
• Collect and analyze results of marketing promotions; contribute new initiatives and make suggestions for areas of improvement both specifically related to shows, and otherwise
• Develop and maintain an editorial calendar and compose and submit editorials for Transpac and Totalee Gift to maintain relationships with the trade press contacts.
• Manage and maintain advertising calendars, and work with the creative team to create and submit ads on schedule

Social Media Specific Communications: Transpac Brands

• Develops, maintains, and execute a yearly social media calendar
• Provides weekly posts for review at least two weeks in advance to include images, copy, and platforms
• Ensures posts are scheduled in a timely manner on all platforms
• Ensures posts coincide with ongoing marketing campaigns and communications and are brand consistent
• Provides list of images/graphics needed for social media campaigns in a timely manner, especially if new photography is required .

Event Planning and Execution

• This position has a special emphasis on event planning and execution. Duties include, but are not limited to:
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; coordinating mailing lists; coordinates and ensures receipt of sales materials; setting up displays; attending shows as needed; making sure events are executed successfully .
• Collect and analyze results of marketing promotions; contribute new initiatives and make suggestions for areas of improvement both specifically related to shows, and otherwise
• Keep showroom print and digital directories up-to-date.
• Help track and develop advertisements and budget parameters for trade publications and Market Centers .
• Create relationships with industry publication editors and marketing departments. Submits images for editorial consideration to various media outlets.
• Help in coordinating photography of showroom and showroom displays.
• Maintain trade show calendar .

Research & Analysis

• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Monitor marketing industry news and submit reports on emerging trends to management each quarter.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Updates competitor database by inputting data from field sales; compiling, consolidating, formatting, and summarizing information, graphs, and presentations; distributing reports.

Brand Catalogs

• Collects quotes from potential print partners for semi-annual brand catalogs. Works with internal stakeholders on selection of partner(s).
• Manages the catalog relationship with our selected print partners
• Manages creation, team review of customer and representative mailing list. Coordinates delivery to print partner.
• Part of a team that reviews catalog templates for accuracies prior to submission to print partner(s).
• Tracks timely delivery of catalogs to showrooms for show, customers and representative partners .

Brand Photoshoots

• Prepares social, web and email marketing shot lists to secure during brand phot shoots
• Assists creative and product development teams during said photo shoots
• Collects social live footage and images of photoshoot “behind the scenes”.

Other

• Supports maintaining a safe working environment and focuses on safe work habits.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishment.
• Maintains a focus for self and team on continuous learning that will enhance skill sets and growth opportunities. Updates job knowledge by participating in educational opportunities; reading trade publications.
• Demonstrates a commitment to Transpac core values.
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Skills :

• Strong administration and organizational skills
• Reporting, budgeting, and scheduling skills
• Exceptional customer service capabilities
• Ability to manage multiple projects simultaneously
• Demonstrated high proficiency in Microsoft Office
• Hands on approach to project management
• Excellent written communication skills
• Possess analytical thinking and problem-solving skills
• Impeccable time-management, organizational and attention to detail skills
• Competence in reporting research results
• Knowledge in home fashions, gifts, or retail industries
• Ability to work both independently and in a group setting
• Ability to demonstrate leadership and provide clear instruction to project teams
• A strong background in SEO and web-based marketing
• Comfortable collecting and creating content on via mobile devices
• Sound understanding of marketing principles

Competencies:  

• Positive Energy Level
• Team Player
• Maintain stable performance under pressure
• Takes Initiative
• Time Management
• Independence and Self-Development

Qualifications:

• A Bachelor’s Degree in Marketing, Business Administration, Communications, Advertising and/or related field or equivalent combination of education and experience
• 1-2 years or more of professional experience with marketing support activities

Physical requirements:

• Sitting, Standing, Walking
• Lifting: Raising or lowering an object from one level to another (includes upward pulling)
• Carrying, Pushing, Pulling boxes up to 50 lbs.
• Ability to work extended hours or weekends when/if workload required

The successful candidate must be able to pass a pre-employment background check and drug screening.