Copywriter (The Hive)

at Humana in Dover, Delaware, United States

Become a part of our caring community and help us put health first

Humana’s The Hive is looking for a Copywriter 2 to join the team! The Hive is Humana’s in-house agency, a creative collective built exclusively to support the business and the brand. We are responsible for creative content development across all media and enterprise brand identity management for a diverse portfolio of Humana brands. Our core purpose is to create compelling brand expression and cohesive consumer experiences that enhance brand perception, build trust, and influence choice.

As the Copywriter 2, you will develop strategic campaign narratives and creative content for a diverse portfolio of Humana brands and variety of target audiences, across all media. You will analyze complex situations and apply business insight to develop a range of strategic communications against a creative brief, drives creative quality at all stages of the development process and ensure creative campaign continuity for a line of business.

To be successful in this role, you are a brand advocate with deep experience developing brand voice and integrated marketing campaigns. Your portfolio demonstrates your ability to translate business and brand objectives into compelling, effective solutions for print and digital communications.

Key Responsibilities

+ Collaborate with agency team and marketing partners to develop creative content for all media including print, digital, social, video, and environmental applications

+ Translate creative strategy into a range of solutions that express the brand and fulfill the business objectives defined in the creative brief

+ Strategically and rationally articulate ideas to clients and business partners both in presentation settings and informal/collaboration situations

+ Advance creative projects from concept to completion with minimal supervision, proactively solicit feedback from agency leadership and ensure timely deliverable

+ Under the supervision of the Creative Director, oversee brand consistency, campaign continuity and creative quality for a line of business

+ Understand and apply appropriate content development approach based on specified media channel

+ Attentive to industry trends, provide recommendations for tools, process and best practices

Use your skills to make an impact

Required Qualifications

+ Bachelor’s degree with a concentration in Marketing, Communications or similar

+ Industry competitive portfolio ( must be submitted with application to be considered; include a maximum of 5 campaign samples which best demonstrate your skills)

+ 3+ years of professional creative development experience in an agency environment

+ Proficiency with Agile methodologies

+ Mastery of writing fundamentals and short form copy

+ Advanced campaign development and conceptual skills

+ Strong communication and presentation skills, and ability to deliver and apply constructive creative feedback

+ Effective time and resource management and acute attention to detail, in a dynamic, deadline-driven environment

+ Mastery of industry standard design tools, including Microsoft Office software

Preferred Qualifications

+ A diverse portfolio including copy for print, digital and social

+ Healthcare industry experience

+ Proficiency with Adobe Creative Suite

+ Active participant in marketing/creative industry professional communities

Additional Requirements/Information

+ Agency located in Louisville, KY but qualified applicants will be considered for remote work

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

+ Satellite, cellular and microwave connection can be used only if approved by leadership

+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

+ Health benefits effective day 1

+ Paid time off, holidays, volunteer time and jury duty pay

+ Recognition pay

+ 401(k) retirement savings plan with employer match

+ Tuition assistance

+ Scholarships for eligible dependents

+ Parental and caregiver leave

+ Employee charity matching program

+ Network Resource Groups (NRGs)

+ Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from with instructions on how to add the information into your official application on Humana’s secure website.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$63,400 – $87,400 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, ‘Humana’) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. ( NYSE : HUM ) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of ?Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of ?Humana?to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, de