Digital Marketing Intern

Delaware North is a hospitality company that has units across gaming, parks, sports services, food and beverage, and travel. We are seeking a motivated and enthusiastic college intern to join our digital marketing team for the Spring 2024 semester. This is an excellent opportunity for students interested in gaining hands-on experience in the fast-paced world of digital marketing.

We create fun and inclusive internship experiences that provide emerging talent the opportunity to develop their career and leadership capabilities while impacting the business of a global hospitality and entertainment company. All Delaware North interns participate in the Delaware North Intern Experience which includes opportunities for hybrid and in-person work experiences, executive and peer mentoring and coaching, and on-the-job learning.

You will discover how a global hospitality company operates and will work alongside exceptional team members who exemplify Delaware North values: Lean Forward, Come Together, Stand Up, Do Right, Think Guest.

Pay

Benefits 

We care about our team member’s personal and professional well-being. Delaware North provides a benefits package designed to give you the comfort, safety, and security you need to deliver exceptional experiences for our guests. All team members receive benefits including:

• Weekly pay
• Employee assistance program 
• Training and development opportunities
• Employee discounts
• Flexible work schedules

Eligible team members may also receive: health, dental, and vision insurance, 401(k) with company match, paid vacation days and holidays, paid parental bonding leave, and tuition and/or professional certification reimbursement.

• Assist in the creation and execution of email marketing campaigns, including content development, audience segmentation, and performance analysis.
• Support mobile marketing efforts by assisting in the development and optimization of mobile campaigns and strategies.
• Contribute to search engine optimization (SEO/SEM) initiatives by conducting keyword research, optimizing website content, and analyzing search performance.
• Assist in managing social media accounts, including content scheduling, engagement monitoring, and performance tracking across various platforms.
• Support website optimization efforts by assisting in content updates, A/B testing, and user experience analysis.
• Contribute to e-commerce initiatives by assisting in product listings, promotions, and performance analysis.
• Assist in the creation of marketing materials, presentations, and reports for internal and external stakeholders.
• Conduct data analysis and provide insights to optimize digital marketing campaigns and strategies.
• Perform other duties and projects as assigned.

• Currently enrolled in a college or university program, pursuing a degree in Marketing, Communications, Business, or a related field.
• Strong interest in digital marketing with knowledge of email marketing, mobile marketing, search engine optimization (SEO), search engine marketing (SEM)social media management, website optimization, and e-commerce.
• Platform skills with experience using digital marketing tools and platforms (e.g., email marketing platforms, social media management tools, Google Analytics, etc.).
• Excellent presentation and communication skills, with the ability to effectively convey ideas and information.
• Strong writing skills with the ability to create compelling content for various digital marketing channels.
• Data-driven mindset with quantitative skills to analyze performance metrics and make data-driven decisions.
• Proactive attitude with the ability to take initiative and work independently as well as collaboratively in a team environment.
• Ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Previous internship or relevant experience in digital marketing.
• Familiarity with HTML/CSS and content management systems (CMS).
• Basic understanding of graphic design principles and Adobe Creative Suite (Photoshop, Illustrator, InDesign).