Associate Brand Manager Intern

• This position is designed and intended to be performed in Muscatine, IA.


• Company Paid Housing, fully furnished available! 

PRIMARY DUTIES & RESPONSIBILITIES:

• Journey Mapping & Analysis: Develop and refine a detailed shopper journey map across the litter category


• Data Collection & Analysis: Conduct store visits and leverage market data to identify growth opportunities and make recommendations to address them.


• Consumer Insights identification and Idea Generation: leverage consumer research, social listening tools, etc, to identify patterns, insights, needs, and lead creation of ideas (Product, claims, messaging, etc) to address them.


• Cross-Functional Collaboration: Partner with marketing, sales and corporate market research teams to ensure an integrated recommendation


• Strategic Recommendations: Synthesize complex findings into a compelling story


• Market Monitoring:  Understand the competition and how it relates to the shopper journey and our unique brand position in the category

EDUCATION:

• Currently pursuing a Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA Preferred).

 EXPERIENCE & QUALIFICATIONS:

• Strong interest in consumer-packaged goods (CPG) and brand management.


• Excellent communication and organizational skills.


• Proficient in Microsoft Office (Excel, PowerPoint, Word).


• Self-starter with a positive attitude and willingness to learn.


• Passion for pets is a plus!

TRAVEL:

• +/- 10% Travel; Attendance at evening or weekend work events, may be required