Bauer: Brand Management & Consumer Insights, Hockey Internship

Do you have what it takes to win? 

Like a championship team, a leading global sports brand is built with a solid foundation of players at all levels who have an unending desire and dedication not only to succeed, but also to win. At Peak Achievement Athletics, our championship team is deeply committed to developing the most innovative sports equipment in the industry and we are always looking to strengthen our roster with talented players. 

About Our Program:

The North American Peak Achievement Athletics Internship Program is designed to give undergraduate & graduate students an opportunity to gain valuable work experience, to learn more about the business and their field of studies to be able to excel in your careers! Interns will have optional 60 – minute lunch & learns to give exposure to business initiatives and departments as well as mentors to help guide you through.

Exeter, NH Program Timeline: Tuesday, June 2, 2026 – Friday, August 14, 2026 (10 weeks)

This internship will be up to 35 hours per week with 3 days a week in office (Tuesday-Thursday) & 2 days remote. (Monday & Friday).

Want to join our team as a Brand Management & Consumer Insights, Hockey Intern? 

The Brand Management & Consumer Insights, Hockey Intern is responsible for projects supporting the Brand Management Department.  This role’s primary responsibility is to provide understanding of consumer behavior, attitudes, and trends that inform brand, product, and marketing decisions. This role offers hands-on experience with research, data analysis, and insight development in a fast-paced hockey environment. You will help to provide a comprehensive view of the consumer and market dynamics and requires an interest and curiosity in learning the specific dynamics and unique drivers by category.  Ultimately, this role is tasked to support with helping to drive the strongest brand initiatives throughout Bauer.

What You Will Be Doing: 

• Assist in designing and executing consumer research (surveys, focus groups, interviews, social listening).


• Support both qualitative and quantitative research initiatives.


• Compile and organize research data from internal and external sources.


• Monitor market, category, and cultural trends relevant to the business.


• Proactive support for events & consumer specific initiatives.


• Act as an overall administrative support for the Brand Management team.


• Understand key marketing campaign drivers around the industry.


• Build out presentation assets and creation of content for key meetings.


• Data analysis and reporting.

Analysis & Insight Development

• Analyze survey results, consumer feedback, and behavioral data.


• Identify patterns, themes, and emerging insights.


• Help translate data into clear, actionable consumer insights.


• Support the creation of consumer personas, journey maps, and insight frameworks.

Reporting & Storytelling

• Assist in preparing presentations, dashboards, and insight reports.


• Visualize findings in a clear, compelling way for internal stakeholders.


• Contribute to insight summaries and executive readouts.


• AI-Enabled Experience


• Familiarity with AI-enabled tools and platforms to support consumer insights, research synthesis, and reporting


• Experience with building AI-powered agents to automate insight generation, trend analysis, or data summarization


• Ability to partner and support teams to apply AI responsibly in consumer insights workflows

Cross-Functional Support

• Collaborate with marketing, brand, product, and creative teams.


• Support ad-hoc insight requests and strategic initiatives.


• Help maintain research libraries, tools, and documentation.

What You Will Bring: 

• Currently pursuing a degree in Marketing, Business, Psychology, Communications, Economics, or a related field


• Experience in hockey and/or hockey retail is preferred.


• Proven organizational skills, effective multitasking, and time-management skills.


• Exceptional oral and written communication skills, including public speaking.


• Takes personal responsibility for continuous acquisition of new knowledge, skill sets, and experiences.


• Proficiency with Word, Excel, PowerPoint, etc.


• Ability to work in a fast-paced, dynamic environment.


• Adjusts quickly to changing priorities and business needs.


• Comfort working with data, spreadsheets, and presentations.


• Clear written and verbal communication skills.


• Detail-oriented with strong organizational skills.


• Coursework or experience in market research, consumer behavior, AI.


• Familiarity with research tools (Qualtrics, SurveyMonkey, Nielsen, Mintel, social listening tools, etc.).


• Experience with PowerPoint / Google Slides and Excel / Google Sheets.


• Curiosity about consumers, culture, brands, and trends.

We are committed to employing a diverse workforce and are an equal opportunity employer.

We use AI-assisted tools during parts of our recruitment process to help ensure fairness and efficiency. All final hiring decisions are made by our human hiring team.