Branding Consultant

The Apareció Foundation is a growing organization with a great need for a Branding
Consultant. The position of the Branding Consultant will be responsible for the strategic
development of distinctive characteristics that set the organization apart from other non-
profit agencies. The Branding Consultant is to focus on the enhancement of organizational
reputation to external audiences based on our mission, values, and goals. The position will
include overseeing assigned projects including (but not limited to) production of brochures,
public announcements, direct mail, and employee communications materials, social media and
event planning. In addition, the Branding Consultant is expected to monitor the effectiveness of
strategy and maintain valuable long-term relationships with key decision makers.

Description of Duties / Responsibilities:

• Design and enhance motivating key product initiatives increasing brand value.
• Develop support materials and conduct training for branding concepts as needed.
• Identify, prioritize, and manage opportunities for Director of Marketing/PR.

• Conduct research and analysis to determine branding positioning and message.
• Interact with several departments (i.e. legal, advertising, marketing, etc.) to access input

on developing innovative ways to modify the organizations’ brand.

• Determine organizational needs through focus groups, and other organizational meeting

as necessary providing marketing team with valuable branding materials.

• Provide consultation for communication strategies and provide activity overview and ad

hoc reports as requested.

•  Supplement departmental communication with meaningful educational materials and

reading related to marketing and branding.

• Bachelor’s Degree required
• 3-4 years of professional experience in marketing and/or business
• Masters students/Doctoral students preferred (Business Degree focused)