Fall 2021 Marketing Intern -Gerber Life (White Plains, NY)

About Gerber Insurance:
For more than 50 years, Gerber Life has been providing budget-friendly life insurance so that children and adults can have greater financial protection. Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group Inc., one of the strongest life insurance groups in the world.

Work Location, Hours & Benefits:

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• Support marketing campaign planning and execution.
  


• Provide support for review of copy for organic social media posting, website & blog articles and  other marketing collateral.
  


• Market research for potential advertising opportunities with new Social platforms (i.e. Snapchat, TikTok)
  


• Market research for online chat platforms
  


• Organize an outreach campaign for an Email blast to existing customers to initiate more Product reviews online for all of our life insurance products.
  


• Assist in the user acceptance testing (UAT) & review of written, video, and image content for website and other marketing channels.
  


• Participate in marketing brainstorming sessions.
  


• Review product funnel analytics via Google Analytics reporting or other platform and provide ideas to enhance & optimize the purchase funnel from visit to quote, visit to application submission and visit to payment submission.
  


• Take part in formal and informal training opportunities.
  


• Measure and report the results of marketing initiatives.
  

Requirements

Marketing Intern Qualifications / Skills:

• Successful completion of introductory course(s), project(s), or internship(s) in marketing, business, or equivalent.
  


• Applied understanding of basic marketing principles.
  


• Familiarity with major social media platforms (Facebook, Instagram/Instagram Stories, Twitter, TikTok, YouTube, etc.).
  


• Excellent written and verbal communication skills.
  


• Creative problem-solving skills.
  


• Self-starter with ability to work independently, and within a team.
  


• Comfortable with multitasking in a deadline-driven environment.
  


• Advanced Excel skills.
  


• Basic understanding of SEO techniques and other digital media best practices.
  


• Basic photography, image and video editing, and graphic design skills a plus.
  


• HTML, SQL, R, Tableau, and other database and statistical analysis software knowledge a plus.
  


• Knowledge of CRM software (such as Salesforce or HubSpot) a plus.
  

Benefits

Interns are provided with a manager and mentor.  They will receive orientation to learn more about the company and culture, opportunities for training and networking and additional benefits.