Conduct research on target accounts, personas, and industry trends to inform campaign strategy. Support campaign planning and development across digital, email, and event channels. Assist in creating campaign assets including content, promotional materials, and landing pages. Leverage AI tools and analytics to optimize campaign targeting and messaging. Present campaign plans to the global marketing team and incorporate feedback. Help launch and monitor campaigns, track performance, and report on key metrics. Collaborate with cross-functional teams including product marketing, events, and sales. Strong research and analytical skills; comfortable working with data to inform decisions. Familiarity with B2B marketing concepts, especially demand generation and ABM. Experience or interest in using AI tools for marketing insights and automation. Self-starter with a proactive mindset and ability to manage multiple tasks. Comfortable working independently and as part of a team. The anticipated average hourly rate for this position is $32/hour. This rate reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's major, degree currently being pursued and location. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."
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