Job Description - Marketing Analytics and Measurement Internship(WOTC)
Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you'll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning. Strong SQL skills, including joins, aggregations, window functions, and data validation Experience building dashboards in Tableau Experience building reports in Power BI Ability to work with structured marketing datasets such as campaign performance, web analytics, and CRM data Strong data visualization and storytelling skills Experience with marketing analytics, experimentation, or campaign measurement Familiarity with digital marketing channels including paid media, social, and web analytics Understanding of A/B testing or basic statistical concepts Analytical and detail-oriented Comfortable working across multiple stakeholders Curious and proactive in identifying insights Able to translate complex data into clear, executive-ready visuals Passion for gaming, entertainment, or Magic: The Gathering Familiarity with digital marketing channels (paid, social, web analytics) Understanding of A/B testing or basic statistics Experience with marketing analytics, experimentation, or campaign measurement Partner with Measurement, Social, and Marketing teams to design and build a suite of campaign dashboards across set launches Develop automated reporting in Tableau and Power BI for executive, tactical, and channel-level audiences Write and optimize SQL queries to extract, transform, and validate marketing, social, CRM, and web performance data Support campaign benchmarking by tracking performance against historical launches Contribute to holdout test readouts and experiment analysis Help standardize KPIs and reporting definitions across paid, owned, and earned channels Translate complex data into clear visual narratives that inform leadership decisions
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