Marketing & Events Intern

The Marketing & Events Intern splits their time between two closely related functions at Bloedel Reserve: marketing and events. This is an entry level position open to recent graduates, early career individuals, college students, and those seeking a career transition into marketing, communications, and event management at public gardens. The main duties of this position are administrative support, building social media campaigns, updating the Bloedel website, and helping with event setup and take down. This is an opportunity to work and learn at a world class public garden. In addition to working directly with staff, the Marketing & Events Intern will have opportunities to attend field trips and workshops with the Horticulture & Design interns.  

ESSENTIAL FUNCTIONS

Marketing

1.      Develops and executes social media strategies in support of promotional activities, with oversight from the Communications Manager. Creates engaging content, optimizes company pages, and fosters community interaction. Posts content in various social media platforms, and uses analytics to drive customer engagement, website traffic, and revenue growth.

2.     Prepares collateral such as the monthly plant pick and various flyers with the support of the horticulture staff and Communications Manager.

3.     Adds programs and events to the website as well as various community event boards to promote attendance.

4.    Ensures web pages are functional and accurate, making updates as needed. Updates include adding monthly ticket links, updating the info bar, making hours updates, adding sponsor logos, as well as composing and posting blogs.

5.     Identifies and tracks key performance metrics using both qualitative and quantitative data. Analyzes and interprets data, creates reports, and makes recommendations to improve website traffic and enhance ticket sales.

6.    Supports the Communications Manager with daily administrative tasks

7.     Provides general support as needed for other communications deliverables, including newsletter and special projects.

Events

1.      Updates templates for use as vendor contracts. 

2.     Manages and responds to photography booking requests.  Hones and develops the photography booking process to streamline it and create an online booking process to be incorporated on the Bloedel website. Chaperones photographers onsite when needed.

3.     Assists with updates to the run of show as event details come in and vendors are confirmed for upcoming events. Liaises with internal departments and community partners.

4.    Assists with wedding proposals by creating them in Canva or Sway; tracks and manages wedding inquiries while participating in rebranding and refining the overall wedding experience.

5.     Assists with planning, coordinating, and support of event day logistics, track expenses and supplies related to special events.

6.    Supports the Events Manager with daily administrative tasks.

EXPERIENCE AND QUALIFICATIONS

1.      Currently studying or recently graduated from marketing, communications, events management, or a related discipline

2.     Knowledge of marketing strategies is preferred

3.     An interest in horticulture, public gardens and/or PNW ecology

4.    Strong verbal and written communication skills

5.     Proficiency with word processing, spreadsheet, and presentation software, including Canva and Sway

6.    Aptitude with various social media platforms including Instagram and Facebook as well as the data tracking tools associated with them

7.     Familiarity with Wordpress and Google Analytics is preferred

8.     Ability to quickly learn and process information

9.    Organization and time management skills

PHYSICAL REQUIREMENTS

The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

·       Must be able to stand for long periods of time especially when at events.

·       Must be able to lift 15 pounds or more.

WORKING CONDITIONS/HOURS

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

·       While performing the duties of this job the employee is occasionally exposed to PNW weather conditions.

·       The noise level in the work environment is usually moderate.

Bloedel Reserve is committed to creating a diverse, inclusive, and empowering workplace. We believe that having staff, interns, and volunteers with diverse backgrounds enables the Reserve to better meet our mission and serve our communities. We recognize that access to nature is essential and inequitable, and opportunities in public horticulture have historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people with disabilities, and LGBTQ+ people. We strongly encourage individuals with these identities to apply.