Marketing Associate

The Marketing Associate is a season long internship that will have the opportunity to learn and assist with the day-to-day operations of the Marketing Department and will become involved with marketing and promotions for the Detroit Lions and Ford Field.

ESSENTIAL FUNCTIONS:
The Marketing Associate position will have daily responsibilities including, without limitation, the following:

• Coordinate marketing and promotional activities and assist in executing all Detroit Lions offseason and game day events and activations


• Assist Marketing team in all operational and marketing elements for Detroit Lions Training Camp as well as leadership of seasonal Training Camp Assistants


• Oversee tracking and maintaining marketing departmental budgets including processing invoices, tracking spend, and providing budget updates throughout the year


• Assist with the management and event execution of all Detroit Lions fan affinity groups to find innovative ways to increase participation and drive membership throughout the NFL season


• Support the ideation and implementation of activations for the Detroit Lions tailgate area, Pride Plaza, and assist with game day responsibilities related to the activations and various corporate partners tied to them


• Support Marketing team in management and creation of influencer programs to increase brand awareness and entice new audiences


• Assist the Marketing Manager with development and execution of Lions international programming, balancing financial, strategic, operational, and partnership considerations


• Create event outlines, timelines, layouts, maps and various other planning documents for all events


• Assist in coordinating all Marketing events and gameday giveaways in addition to halftime and post-game on-field promotional activities


• Support game presentation staff with live entertainment planning and sponsorship fulfillment


• Research NFL team initiatives regarding promotions, gameday presentation and off-season events


• Fulfill administrative duties such as data entry, correspondence, facilitating meetings, procurement and care of operational supplies, general communication with staff, and other office and event responsibilities as necessary


• Support organizational and department project management initiatives using the Asana platform

NON-ESSENTIAL FUNCTIONS:

• Will adjust work schedule to meet departmental demands, including being available to work a non-standard schedule in support of football operations, events, and other Marketing activities, including holidays and weekends as needed.


• Must be motivated, reliable, and able to work independently or as part of a team


• Strong writing and verbal communication skills


• Ability to work in a timely and productive manner


• Communicates effectively with team members


• Creative and innovative thinker who is detail oriented


• Will keep appropriate information confidential


• Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing.

QUALIFICATIONS/REQUIREMENTS: 

• Bachelor’s degree in Marketing, Advertising, Communications, Journalism, Sports Management or related fields required


• Minimum 1 year of event management and/or gameday promotional experience strongly preferred


• Proficient in computer programs including; MS Excel, MS Word, MS power-point, MS Publisher and Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.


• Strong strategic thinker and problem solver with exceptional written and verbal communication skills.


• Experience working in diverse environments with the ability to connect with individuals of all statures. Interacts with employees, marketing partners, and club affiliates in a professional manner


• Ability to work a flexible schedule including nights, weekends, and holidays


• Ability to demonstrate professionalism while interacting with high-profile individuals and external partners.


• You may use AI as a tool in creating your application, but this role is powered by human talent—your judgment, experience, and character are integral. Please let your personal talent shine