Marketing Content Manager

Description

Spectrum Solutions is a leading provider of diagnostic testing, medical kit development and manufacturing, and pharmaceutical compounding services. Our mission is to deliver high-quality, innovative healthcare solutions across medical, dental, and clinical industries. We are expanding our marketing team and seeking a Marketing Content Manager to help amplify our brand and drive strategic communication with target audiences.

Position Overview

As the Marketing Content Manager, you will be a versatile and proactive content strategist responsible for creating, managing, and optimizing compelling content across multiple platforms. You will play a key role in supporting all facets of marketing, from content creation and campaign execution to cross-functional coordination with sales and Key Opinion Leaders (KOLs). This position is essential to ensuring consistent messaging across verticals while driving engagement and brand growth.

Key Responsibilities

• Create, edit, and manage content for various channels, including the website, email campaigns, brochures, social media, and trade show materials.
   
• Tailor content to resonate with professionals in the medical, dental, and clinical markets.
   
• Develop sales enablement tools and thought leadership materials, such as whitepapers, case studies, and product education pieces.
   
• Serve as a liaison between the sales team and marketing department to prioritize and direct incoming marketing requests.
   
• Ensure that sales collateral aligns with brand messaging and market objectives.
   
• Support and manage KOL initiatives, including content collaboration and campaign execution.
   
• Assist in planning and executing trade shows, conferences, webinars, and other industry events.
   
• Uphold and evolve the brand voice and tone across all marketing communications.
   
• Maintain message consistency across product lines and audience segments.
   
• Monitor content performance and engagement metrics, and recommend adjustments based on insights and analytics.
   
• Stay informed on industry trends, competitor content, and marketing best practices.
   

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
   
• 3–5 years of experience in a content or marketing role, ideally within the healthcare, biotech, or pharmaceutical industry.
   
• Proven ability to write and edit technical content for professional audiences.
   
• Experience working with cross-functional teams and managing multiple priorities.
   
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Mailchimp).
   
• Excellent organizational and communication skills.
   
• Experience coordinating events or trade shows is a plus.
   

Ideal Candidate Traits

• Strategic thinker with creative execution skills.
   
• Skilled at balancing multiple projects and tight deadlines.
   
• Strong understanding of healthcare industry terminology and B2B marketing.
   
• Team player with a proactive mindset and a high attention to detail.
   

Why Join Us?
You’ll be part of a growing, mission-driven company at the forefront of innovation in diagnostics and pharmaceutical services. We offer a collaborative environment, opportunities for professional growth, and the chance to make a measurable impact on healthcare delivery.